Australia’s all-new innovation discovery, the CALECIM® Professional Advanced Hair System, will present at Hair Festival, teaming up with the brand’s Global Ambassador, Alfredo Lewis, to teach the power of the innovation. The Education Session will take place on Monday morning, June 30, at The ICC, Sydney, as part of the extensive Hair Festival education agenda.
This breakthrough solution, which just launched nationally, uses PTT-6®, a patented collection of over 3,000 messaging signals that wakes up sleeping hair follicles and improves the quality of existing hair. This Hair Festival Education Session, titled ‘Wake Up, Hair! Alfredo Lewis Reveals the Power of PTT-6®’, explains that technology.
“Designed to restore visibly healthier, fuller-looking hair, the Advanced Hair System is a stylist’s secret weapon for clients who want to have their hair behaving, feeling, and looking like it did when we were younger,” the brand explained.
In the session, Alfredo will explain the formula, while also sharing real results and showing you how to incorporate this service in your salon.
Alfredo is a celebrity hairdresser, master colourist, brand ambassador, business executive and educator with over 30 years of experience. He has trained at the L’Oréal Academy in New York and specialises in balayage, blonding and advanced colouring techniques. He also boasts over 2.6 million social media followers across multiple platforms in a strong community where he inspires hairdressers globally. Through his online Hair Saves series he tackles severely damaged hair with practical solutions and he’s also taught a variety of classes around the world.
This session joins dozens of Education Sessions across two days of Hair Festival, taking place at The ICC, Sydney, on June 29 and 30. You can purchase five Education Sessions across business and creative acumen and receive the sixth one for free or you can experience it all with the All Access Pass that offers all education, the REALtalk Business Forum and the Wonderland party, to maximise the weekend in full, at $1460 of total value. The Festival HUB of innovations, activations, stages, shopping and on-stand demonstrations remains free to register for!
For more information visit www.hairfestival.com.au
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