American Crew are taking it back to the 50s and 60s with a classic new tonic product that is too often forgotten in our modern men’s styling landscape that favours styling gels and mousses. The new Prep & Prime Tonic innovatively moisturises, detangles and refreshes the hair and scalp, while offering a light hold.

“We are always looking for ways to enhance both the pro and their client’s experience in the salon, ensuring that our products are not only practical, but also intuitive,” said American Crew Founder, David Raccuglia. “From the moment the haircutting process begins, our Prep & Prime Tonic has a direct impact on the final result.”

The product is designed for professional barbers, and promises light hold, low shine and a soft finish without weighing the hair down. It also provides heat protection, refreshes the scalp and does not cause damage or build up on tools such sheers or clippers, rather improving the slip of the comb. Importantly, the packaging is made with a minimum of 80 per cent post-consumer recycled plastic.

Only adding to the impressive American Crew legacy of professional men’s styling, welcome this old school tonic to your barbershops.

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