It’s not often you see the likes of Benni Tognini, Caterina Di Biase, Sharon Blain and Emiliano Vitale in the one room – as teachers perhaps, but certainly not as students. A rare occurrence courtesy of a presence in hair royalty, Mr Angelo Seminara – in Australia and armed with a series of off the charts techniques, served with wit for max entertainment.
Creative Director of Davines, there’s nothing usual about Angelo Seminara. He sees the world differently, a little slower you could say. Angelo stops to smell the roses, and with a mind considered genius, the information received is infinite. The true meaning of an artist, Angelo works to create what others cannot see, the projection of his imagination – you get the feeling he would have been right at home at Max’s New York City, year 1960, propped at the red-cast round table with the likes of Lichtenstein and Bob Dylan, right alongside the Silver King; Warhol himself.
To begin, the intimate audience were granted access to Seminara’s everyday thought process via an understated short film. The opening video cast moments in ritualistic time, most the majority of us would never notice for heads buried down, lost in emails and smart phone accessories – iPhone, the killer of curiosity. Spaghetti falling into a pot, the steam on a bathroom mirror and the drip-effect from wiping it clear, the wood-knot of a tree, the texture on a door – these are things that inspire Angelo Seminara.
“I disagree, I am not a genius, all I am is hungry and I’m very curious – if you’re not a curious person then you don’t care, you don’t want to know, you don’t want to listen, you don’t want to observe. Anyone can do what I do, you just have to be curious and the curiosity comes from being hungry and passionate,” he said.
Angelo confesses that if he were to do a full head of foils “he’s brain would go numb,” but in the same breath cites himself a frustrated colourist.
“I asked Davines to design pure colours, and they did, so you actually make the orange yourself, you mix it and create your own tone – we never use tones that already exist, it’s better that way.”
Angelo and his right-hand man slash lead colourist, Edoardo Paludo first presented a collection titled Woodland, presenting within the pair’s self-titled colour technique Flamboyage.
Flamboyage is essentially an adhesive strip that becomes a practical working platform for the colourist. The result is random, small selections of hair picked up by the adhesive and coloured for spontaneous reflect. Easily removed with warm water and great for men’s colouring, the technique defined Woodland and its palette of forest green, bright, orange and blue.
“Woodland is very organic in both colour and style, 17 looks inspired by the theatre that is the woodland – a constantly shifting landscape of light, texture and tone,” said Angelo.
While David Attenborough is Angelo’s hero, “I want to be him, he has travelled to the four corners of the earth, and seen the white tigers,” and his answer to that common question of inspiration is often ‘nature,’ it’s not always trees and tigers he’s referring to – nothing about this guy is straight up and down, even his sense of humour a little left.
“This silver thing, that was nature once,” he said pointing to the air conditioning duct pipe above us.
Following the organic thread, Woodland’s styling approach is fundamentally freestyle, Angelo working through, tying two knots per section of hair before pressing down upon each ‘wood-knot’ with a heated iron, diffusing throughout and finally unravelling for a beautifully enhanced editorial texture, “it’s not a curl, it’s just something.”
A crowd favourite was Angelo and Edoardo’s translation of the deep sea’s mother of pearl.
“I’ve admired the mother of pearl from when I was a child, it’s so fluorescent, so beautiful. I like to go straight to the point, when I like something I don’t compromise,” said Angelo in prelude to unveiling the pre-done specialty colour.
And straight to the point indeed he went. The colour presented was uncannily like the inside of a mother of pearl shell, as the model walked so too seemed the colour, moving with the light, seamless with no sign of application each colour blended into the next to form what appeared one incredible tone.
The colour was workshopped for three months and worth every minute it consumed, but it didn’t end there.
Taking from the Maori tattoo technique, Angelo proceeded to emboss the hair using a remake of the Marcel tool – a super fine tong that you first heat in a small oven with heat settings from one-to-ten.
“I could spend hours doing this. If we didn’t do things like this then why would you want to be a hairdresser, just to make money? I couldn’t do that. I have a studio off the side of my house and I just like going in there and playing around, like little girls do,” laughed Angelo.
Pick up INSTYLE May June for further insight into Angelo Seminara unplugged, released late May.