Six global finalists have been announced in Alter Ego’s Color & Creative Challenge and one Aussie hairdresser is in the mix. Amanda Menz from Brisbane’s Fruition Style Ambition has made the cut, and will now compete against finalists from Italy, the US, Colombia, Romania and the UK in Seville, Spain.
The competition will take place at the 5th annual Alter Ego Italy International Hair Show, from October 18th to the 20th. The overall winner will be announced on the final day, after being judged on their creative and technical ability in both colour and styling.
The entrants have been divided into two categories, largely due to the overwhelming number of high quality entries in this year’s competition. Amanda will compete against finalists from Italy and America in the editorial category, while Colombia, Romania and the UK will square off under the banner of creative colour.
The event and competition do justice to a brand that reveals its reliability through more than 25 years of producing innovative products, and showcases its international appeal with distribution in 65 countries worldwide. With the brand’s mindset always focused on the stylist, this October those stylists will literally be front of stage.
We may be biased, but we can’t help but wish Amanda luck.
For more information visit www.alteregoitaly.com
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