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Aveda and M.A.C for David Jones AW16

It’s no easy feat – styling 37 models through 240 outfit changes across the varied and extensive David Jones portfolio, ensuring hair and makeup for each girl is kept perfectly on point until the final moment and beyond.

XXX during the David Jones Autumn/Winter 2016 Fashion Launch at David Jones Elizabeth Street Store on February 3, 2016 in Sydney, Australia.

This was the task Terri Robertson-Kirkwood from Aveda and Carol Mackie of M.A.C Cosmetics and their teams were faced with at the David Jones AW16 runway show last night. By creating one strong, streamlined and edgy look, and then individualising it, they handled it with aplomb.

Working backstage with some of the country’s biggest models including Jesinta Campbell (made noticeably more brunette for the occasion), Montana Cox, Jessica Gomes, Jason Dundas, Cat McNeil and more, the hair and makeup was centred on style and longevity. “There’s 240 changes today, so one of the key things for us is to make sure the model that walks out last is as fresh as the model that walked out first, even though she’s been through seven to nine outfit changes,” Terri shared ahead of the event.

XXX during the David Jones Autumn/Winter 2016 Fashion Launch at David Jones Elizabeth Street Store on February 3, 2016 in Sydney, Australia.

Aveda’s Thickening Tonic was used to give the hair a solid base, densifying the hair and giving it more grip, while the all-new Shampure Dry Shampoo was the final step in allowing for more control. “This is our obsession now,” Terri said of the Shampure Dry Shampoo. “We use so much that it’s quite out of control! We’re using it as a texturising tool, we’re moving it to matte hair; the look isn’t glam, thick and glossy.”

The style was a departure from bouncy curls and beach waves, adding a natural and adaptable element personalised for each of the models. This was unified by a consistently edgy texture, created through a unique styling technique, where hair was twisted in wide sections with a large tong and sporadically clamped with a styling tool, creating what Terri referred to as “incidental movement”.

SYDNEY, AUSTRALIA - FEBRUARY 03: A model prepares backstage ahead of the David Jones Autumn/Winter 2016 Fashion Launch at David Jones Elizabeth Street Store on February 3, 2016 in Sydney, Australia. (Photo by Caroline McCredie/Getty Images for David Jones)

The Phomollient Styling Foam, Air Control Hair Spray and Witch Hazel products from Aveda were also pivotal in achieving the look. The Damage Remedy Daily Hair Repair was used to keep integrity in the hair, ensuring quality condition despite the models being in an industry where their hair in constantly worked on.

In makeup, the feature was lashes. Taking their inspiration in part from a M.A.C international runway trend for SS16, Broken Doll, the models had individual lash pieces applied to the top of the eye, and full eyelash strips applied to the bottom. Paired with mascara this created a deconstructed lash on top and feathery lash below.

XXX during the David Jones Autumn/Winter 2016 Fashion Launch at David Jones Elizabeth Street Store on February 3, 2016 in Sydney, Australia.

Studio Face and Body Foundation, Strobe Cream and Mineralize Skin Finish were among the skin and face products used to create a sheer but buildable skin tone. The clear brow set was used to create soft but full eyebrows that would match the feature lashes without distracting from them. Matte pink lips, achieved by Velvetease Lip Pencil in Frolic, finished the look.

Suited to the chic, mostly black fashion offering, with pops of bright red, this raw, organic look complemented the urbane designs to a tee. Based on natural texture and movement, the overall look was described as ‘sophisticated street’, speaking to the consumer audience in its wearability. The show added a touch of necessary runway drama by partnering with the Sydney Dance Company, with ballet dancers performing around the models, transforming the looks from street to show.

XXX during the David Jones Autumn/Winter 2016 Fashion Launch at David Jones Elizabeth Street Store on February 3, 2016 in Sydney, Australia.

“We usually have two to three looks but we have one today because this translates really well to all demographics, to a lot of different age groups and many situations,” Terri shared. “We’re seeing women of a certain age experimenting more, being very dynamic with their look. [Your client] could take this, translate it and unleash her inner rock chick.”

For more information visit aveda.com.au and maccosmetics.com.au

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