Laughter, a song and dance routine and some good-natured heckling from the audience could only mean one thing – the Aveda Colour Harmony awards, where everyone has a voice to speak up (or sing) and the vibe feels more like a family reunion than an industry awards night. Alongside this sense of warmth and community that pervaded the evening, it was the talent highlighted on screen and in 3D installations around the room, and the colour innovations detailed in full by Aveda Global Artistic Director for Hair Colour, Ian Michael Black, which anchored the awards.
Guests showed up in Sydney to Beta Bar, ascended the stairs and passed through an Aveda-labelled curtain of smoke for the event. After the requisite mingling and catching up between salons that often feel like relatives despite nation-wide distance, it was time to find out the 2017 Colour Harmony winners and what’s to come for the brand.
The proceedings began with the Aveda mission statement and a general welcome as directed by Clint Piper, General Manager for Australia and New Zealand, and leading onto a karaoke routine by resident compere and Colour Harmony entertainer Frank Cannataro of Hair du Cutt, with all finalists on stage and lyrics changed to centre around Aveda. If you’ve been to any Colour Harmony Awards in the past couple of years, you’ll know that singing and dancing has become a prerequisite that Aveda hairdressers are only too happy to oblige.
Speakers included Ian Michael Black, back in Australia from his LA home, and here to judge the competition as well as launch what’s new in colour for Aveda. Ian launched the all-new Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color™, showing off the powers of the hues on three alluring model looks that all showcased the dual editorial potential and salon relevance of the colours. The colours are 93 per cent naturally derived and work to improve the condition of hair during the service, with a green tea extract and a certified blend of organic plant oils ensuring a healthy, natural approach to hair colour. We also heard from editorial stylist and fellow judge Alan White, who lent his session styling experience and expertise to guide the finalists and speak on the enormous talent in the room.
With behind the scenes videos showing off how finalists in the Colour Harmony, Editorial and New Talent categories brought their looks to life during the day, the winners were announced. Taking out the headline title of Colour Harmony winner, Tracey Doak of De Stijl salon won a trip to Styled by Aveda in New York and all the bragging rights with her bold purple, short haired look. The Editorial title (and the opportunity to be the Australian representative at the Global Fashionista Awards) went to Matthew Woolley of Pierrot’s Hair Studios while the New Talent winner was Linda Aragon, also of De Stijl, who took home a prize pack valued at $1500. The all-new category winners in Men’s and Salon Collection went to Anita Sutton of Djurra for her men’s look and De Stijl as the winning salon collection, capping a stellar night for the salon.
Finishing up the formalities but opening up the venue for a full night of networking and catching-up, the 2017 Aveda Colour Harmony Awards were part elegant awards night, part family reunion (part talent show). Attendees spent the night live-streaming and hashtagging the proceedings in full, while screaming in delight for any and all winners and genuinely celebrating in each and every winner’s success. That’s the real brand DNA – a sense of community, support and team unity that defies state lines and individual salon loyalties and creates the sense of comradery and family central to the Aveda ethos. We’ll have our dancing shoes ready for the next reunion.
For more information visit aveda.com.au
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