With the hallway of La Porte lined with Aveda candles, the brand’s Colour Harmony Awards evening was filled with that signature Aveda scent. It’s fitting really. Aveda prides itself on the sensory journey it provides for clients, and with models parading competition editorial styles, wine and canapés making the rounds and that famous scent, it truly was an Aveda experience for the senses.
Guests perused the competition entry images, based on Aveda’s 2014 collection, before taking a seat for the highly-anticipated proceedings.
After an Aveda welcome courtesy of Clint Piper, General Manager for Australia and New Zealand, the audience were treated to a preview of the brand’s next editorial aesthetic. Aveda Global Artistic Director for Colour Ian Michael Black travelled from New York to present two models in the new autumn collection. Sublime Spirit has a regal aesthetic, comprised of rich colour, ethereal beauty looks and contrastingly classic and contemporary shapes.
“There’s a lot of opulence in it,” Ian explained to the crowd. “It’s historically based in one idea, but at the same time it’s really modern, fresh and very beautiful.”
Compered by Frank Cannataro of Hair du Cutt and his array of changing bow-ties, the awards were presented by the expert judging panel, headlined by Aveda’s Director of Education for the Asia-Pacific Region, Christopher Chu. Each finalist’s model was presented live on stage, showcasing the wealth of talent of the finalists that extends well beyond the lens.
Giulia Orlando of Zucca Hairdressing won the New Talent Award, winning a $2000 hairdresser kit over finalists Ella Wilson Spillane of Outpost Hair and Beauty and Christina Pipe, also of Zucci Hairdressing.
The Editorial Award went to Anmar Sahar of Djurra Lifestyle Salon and Spa, who will represent Australia at the 2015 Global Fashionista Competition, and will travel to the 2015 Congress in Minneapolis. Brianna Hore of Hyde Salon and Birgitte Nielsen, also of Djurra, were finalists.
In the esteemed Colour Harmony category, Scott Darcy of Djurra narrowly won over finalist Julia Cockman, from Pierrots Hair Studio. Scott has also won a trip to the 2015 Congress, where he will participate in enviable workshops, as well as gaining editorial opportunities.
It was a busy few days for the brand, which spent the next day unveiling their latest innovations to beauty media. Their new Shampure Dry Shampoo, Christmas packs and redeveloped regimen around their Invati range were displayed in three innovative stations, including a backstage runway mock up and two tents, one of which housed a Christmas tree.
It was a treat for beauty media, salons and hairdressers alike, a lucky three of which emerged victorious. Congratulations to all the winners.
For more information visit aveda.com.au