Aveda has announced that it has been approved under the Cruelty Free International Leaping Bunny Programme, adding to a long legacy for the high-performance, vegan hair care brand that has opposed animal testing since its founding in 1978.
To obtain Leaping Bunny approval, Cruelty Free International has verified that Aveda does not conduct or commission animal tests for its products, raw materials and ingredients, through a rigorous multi-year review process that verified that its suppliers and manufacturers all comply with all Leaping Bunny criteria for its products and ingredients. To maintain approval under the Leaping Bunny Programme, Aveda will be audited every 12 months by Cruelty Free International to ensure these standards are maintained.
“Aveda was founded on the principle to care for the world we live in, and this includes always being opposed to animal testing,” said Barbara De Laere, Aveda’s Global Brand President. “We have been a leader in sustainability for more than 40 years and we are proud to underscore this commitment to our planet with our Cruelty Free International Leaping Bunny approval, the internationally-recognisable gold standard for cruelty free cosmetics.”
The Leaping Bunny status applies to the full range of Aveda’s prestige hair, skin, and body care products, including Aveda’s hair colour products. This new approval ensures even greater transparency for Aveda clients, a key component of the brand.
“Aveda has a well-deserved reputation for its decades-long commitment to ethical business and sustainability. I am thrilled that this now includes Leaping Bunny approval for Aveda’s products,” shared Michelle Thew, CEO of Cruelty Free International.
For more information visit www.aveda.com.au
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