The global Aveda family are in mourning this week following the passing of founder of Aveda Corp. and Intelligent Nutrients, Horst Rechelbacher. He passed away on Saturday at the age of 72 after battling pancreatic cancer.

Horst Rechelbacher

Renowned for pioneering the organic and eco-conscious beauty movements, Rechelbacher launched Aveda Corp. in 1978 (sold to Estee Lauder in 1997), which became an international brand known for its eco-friendly products and production practices. In 1997, he introduced Intelligent Nutrients to the beauty industry and demonstrated its purity by drinking one of the brands new hairsprays in front of a crowd of editors.


One of Rechelbacher’s original cult Aveda products, Clove Shampoo

Global Brand President of Aveda, Dominique Conseil, made a statement to media;

It is with profound sadness that we say farewell to our Founder, Horst Rechelbacher, who left his body on Saturday following a period of illness. His vision inspires us every day, not only at work with Aveda, but in our lives. Horst led a life of extraordinary leadership, creating a vision of what he wanted to be, and then bringing that vision to reality. He became a prominent world-class stylist in his youth. Later as a salon owner, he created a unique model of economic sustainability for salons and spas. He brought holistic beauty to the industry, connecting hair, face, and body as one. He was a life-long student who journeyed around the world gathering knowledge on the benefits of plants and Ayurveda, the ancient healing art of India.

In 1978, he started Aveda with the ambition of developing beauty products that would care for professionals, their guests and our planet through the power of pure flower and plant essences. Beyond a business, Aveda became a lifestyle and a global movement empowering many to live more balanced lives to achieve a sense of harmony in body, mind and spirit. He brought a caring high-touch experience to the salon industry well before starting Aveda. He pioneered environmental responsibility, when under his leadership, Aveda became the first business to endorse the Valdez/Ceres principles in 1989.

At Aveda, we are, and will be forever grateful to Horst for the Aveda passion we are honoured to live every day.

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One reply on “Aveda Farewell Founder, Horst Rechelbacher”

  1. Horst, great work, Rest in peace as you made the world a better place. I hope to do the same.

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