Aveda took centre-runway last night, styling for the highly-anticipated Witchery SS15 show. With Alan White on hand as the Hair Director, the Aveda team styled two effortlessly cool-girl hair looks – the ideal fit for the witchery brand.

Aveda x Witchery Runway 8

To complement the brand’s Activewear range, the team created a polished top knot. Utilising the Aveda Pure Abundance Style Prep, Aveda Hair Control Spray, Aveda Light Elements Smoothing Fluid and Thickening Tonic as hero products, the team created a smooth, balletic up style that spoke to the collection aesthetic.

Aveda Product shot

For the main range, the brief was lustrous, poolside hair, created with Pure Abundance Style Prep, Smooth Infusion Nourishing Styling Crème, Light Elements Smoothing Fluid, the Aveda Confixor and the brand’s Paddle Brush, to smoother over the hair. Soft curls were created in a simple, elegant shape that would look perfect on the beaches of Cabo.

Aveda x Witchery Runway 7
The Poolside Hair look

Sharing the runway with an evocative centrepiece at the Carriageworks location, models paraded the styles in front of a VIP crowd. A collection largely comprised of crisp whites, khakis and rich blues in eclectic resort-style male and female designs impressed the high profile front row, including Jesinta Campbell and Anna Heinrich.

Truly a significant mark on 2015’s fashion calendar.

For more information visit www.aveda.com.au

Images by Esteban La Tessa.