You’ve discovered and experimented with heat styling, now salons and clients are becoming enamoured with its literal polar opposite. BaBylissPRO have revealed CryoCare The ColdBrush™, a revolutionary cryotherapy hair tool that achieves results with the use of cold hair therapy. The original and savvy tool is revolutionising the hair game, with unique technology and a bold hook clients will be instantly drawn to, debuting into the market as a true original.
The brush harnesses the healing and recovery power of cryotherapy, or cold therapy, often used in medical and cosmetic settings to promote revitalisation through extremely cold temperatures. Similarly to skin cryotherpay, which can be used at any time, this tool can be used in a myriad of services at any point of the hair care routine, on either wet or dry hair. With these qualities, the brush is not considered a styling tool, but a treatment tool, actively aiding the quality and condition of the hair.
Based on the Peltier Effect, the tool is engineered with a thermoelectric cooler that rapidly generates freezing temperatures (zero°C), harnessed by two brushless motors and fans, which are used to dissipate the heat produced to accelerate the cold temperature to the LED illuminated cold plate. This delivers active and instant hydration, combining with 90 metal bristles to detangle and align hair strands. Smooth Nano Titanium coating allows for effortless gliding motions that don’t pull or damage the hair, while an advanced, high output ion generator produces millions of ions for shiny and smooth results.
Targeting the opposite factors of the heat styling sector our industry has become well accustomed to, The ColdBrush™ reaches freezing temperatures to actively transfer moisture from the air into hair, which allows for smoother, softer, shinier hair, tamed frizz and enhanced condition. Hair health is elevated, with the tool becoming an antidote to heat damage with moisture transferred back into the hair. The ColdBrush™ offers immediate results and can be used daily for cumulative, lasting effects on both wet and dry hair, and for all hair types, even hair extensions, as well as for professionals and consumers alike.
The intelligent treatment tool’s versatility is a major selling point, allowing it to fit in seamlessly with busy salons and a range of services and clientele.
For wet hair, the brush can be worked through large sections, similarly to a detangling brush, with a particular focus on areas that are usually frizzy or could be heat or chemically damaged. This can be combined with leave-in styling products, creating a smooth, frizz-free result, and even prep for heat styling tools for a smoother finish.
On dry hair, the tool can be used as a final styling step to treat frizz and for added shine, just requiring a few simple minutes for this finished result, as an alternative to other heat styling options or products.
On set the tool can be used with dry shampoo to combat oiliness at the roots of the hair and dry frizzy mid-lengths and ends, reviving hair by styling small sections for a smooth basis that can then be restyled as desired. When particularly fighting frizz and lack of shine, use the tool as a prep product to have hair in the ideal condition, ready to style.
International media has already lauded the product for its ability to banish frizz, revive dirty hair and cater to heat styling concerns often felt by clients. The game-changing product is also paving the way with its marketing approach, advertising directly to Australian consumers on national network TV with a commercial running through October.
Consumers are bound to sit up and take notice of a tool that’s breaking the mould and the ice in one go, so ensure the tool is ready and waiting on your retail shelves when they ask for it. This bold new innovation is distributed nationally and exclusively through Dateline Imports P/L. and builds off BaBylissPRO’s fifty years of industry experience and innovation for a new dynamic tool that’s a first of its kind.
Settle in for the newest ice age and its smooth, shiny, frizz-free and effortless benefits, with CryoCare The ColdBrush™.
For more information visit www.datelinecity.com