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Beach Street: The Five-Star Tanning Experience

‘Tis the season to be tanned – welcome Sydney’s new mecca for that golden glow, Beach Street.

Entering Beach Street, you would be forgiven for thinking perhaps you’d stepped off Sydney’s Oxford Street and onto a remote Island far, far away. Just you, the smell of coconuts, that loungey playlist and the knowing that there’s a sweet bar spot just a stones throw where you and your holiday-lovin’ friends can sit, chill and marvel over one another’s deepening complexion.

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Beach Street offers all of the above, minus the travel time and UV rays. Opened in July, Paddington has lovingly embraced the positive vibe that is Beach Street – the high end, split level tanning studio driven by Lauren Capelin (the brains behind Sunescape) and industry veteran Giuliana Benedet who boasts 11 years in the business of bronze.

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“Most spray tans are offered as an add-on or up-sell in beauty salons – all tan aficionados have at least once been subject to the uncomfortable experience of being sent to a dirty back-room and told to strip off!” said Lauren.

Your experience starts with infused water and a side of healthy snacks and continues with the undivided attention of either Lauren or Giuliana – your tanning expert – before a thorough consultation arrives at the perfect formula just for you. It’s no secret customisation is King in a world where individuality is permanently ‘in’ – a movement Beach Street is 100 per cent about, and that is executed with flawless effect.

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Lauren Capelin

“For us and our clients, a spray tan represents health, beauty and confidence. It’s the ultimate accessory to feel good about yourself all year round. For that reason, the quality of our product and our service is of the utmost importance. Streaks, patchiness and orange skin is not allowed on the premises!” said Lauren.

Beach Street glows in suitably beach chic interior, direction employed by TV personality Shaynna Blaze and delivered with fun and sophistication at the fore.

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“It was important that the interior had a lively energy that reflects the sense of fun of the tanning experience and just enough glamour that allows the clients to know they will be treated to something very special on the day,” commented Shaynna.

And speaking of special days, for celebrities, the bride and bridesmaids to-be, hen’s days, birthdays or any special occasion, Beach Street’s upper level is host to a private VIP deck area – the ultimate five star tanning experience including champagne, a gourmet food platter, wi-fi and shower facilities. The ladies at Beach Street are understanding of a bride’s concerns around tanning for their big day and for this, respond with the Bridal Bronze package. This process begins one month before the wedding when the team complete an in-depth skin analysis, assess photographs of the dress(es) and fabric samples, blend a custom colour and apply the first spray tan test. Two weeks before the big day, the process is repeated and final alterations are made, just like a hair trial!

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Stand by for the Beach Street product line – soon to be available in-salon and online nationally.

For more information visit www.beachstreettanning.com.au

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