Originating back in 2000, Mukti (meaning freedom and liberation in Sanskrit) has grown into a holistic and eco-conscious company, embodying sustainable, organic and ethical principles in everything they do, writes Cameron Pine.
It’s hard not to be drawn into the laid-back yet luxurious aesthetic of this burgeoning locally made skincare brand. As rich in culture and heritage as the local soil itself, while born in the surrounds of Byron Bay, their core mission is far-reaching and reconnects people back to nature, creating healthy, sustainable beauty routines with minimal impact on the environment. With a simplified approach to high performance skin routines, Mukti is a beauty company where efficacy and safety are just as important as results.
2021 was another milestone year for the brand with the launch of a new headquarters and retail shopfront to connect the nurturing nature of the brand with front of house retail and customer care.
With the addition of beauty rooms to the new space, it welcomes a new opportunity for customers to fully immerse themselves in a sensorial brand journey with Mukti. In-line with a celebration of 21 years in business, it was an opportune time to elevate the brand both ‘front of house’ and ‘back of house’ – not only repackaging and raising the aesthetic like many brands do, but up-skilling their processes and sustainability footprint along the way.
“Our brand statement is to re-connect people back to nature and to create healthy, sustainable lifestyles and beauty routines that have minimum impact on our environment,” said Mukti founder, Mukti (pronounced MOOK/tee).
An apothecary artisan at heart, Mukti has been involved in beauty for more than two decades and has mastered the process of creating dynamic, organic and natural beauty formulations. She is also an author, having published ‘Truth in Beauty’ – a detailed exploration into skincare ingredients and personal care products.
The brand’s new headquarters cover administrative and customer service design development, and the wider facility includes manufacturing, warehousing, and distribution all of which are executed in-house. According to Mukti, premium products required a customised facility to not only cater to the brand’s growth but also ensure performance and efficacy – made with love and packaged on site, each product is testament to a local business with the power to go global.
The brief to Architectural firm Ocean Arc was to capture all elements of design, imagery, spatial planning, and design in development to create an aesthetic in tune with nature and the brand’s approachable sentiment. Also based in the Byron Bay area Ocean Arc is known to produce spaces and work with brands that value community.
“We choose to work with a local firm that came highly recommended in the environments which they operate and were able to comfortably execute our vision exactly as imagined,” Mukti said.
The internationally-acclaimed and award-winning products combine functional, plant-based ingredients, native Australian actives, vitamins and peptides that not only have anti-ageing benefits, but proven actives to boost skin health and vitality. The range spans hair, beauty and body – from cleansers, serums and sunscreens to skin kits for everyone.
Commencing with adaptive reuse of an existing industrial building, the design objectives expanded to encompass landscape (garden), natural light and ventilation. The careful use of natural raw materials (wood, earth, mineral, metal, stone) and a clean, minimalist aesthetic are present to quietly nurture the body and soul.
At the same time as the opening of the new HQ, a completely new look body and hair care range was launched that will be available direct to consumer, as well as being available as amenities in a curated selection of boutique guest houses and accommodation across Australia.
For more information visit www.muktiorganics.com