Happy 2021 National Lipstick Day to all who celebrate! The beauty-based holiday – taking place today on July 29 – means makeup brands are offering a myriad of discounts and even free products to honour the day.

MAC and Aveda are giving away free full-size lipsticks, with MAC offering a free full-size MAC lipstick with any purchase in one of three shades – Chili, Whirl or Mocha – from July 29 to August 3. The brand will also give free shipping with any $50+ orders as well as a selection of free samples at checkout in store.

Also, from July 29 to August 2 Aveda will offer a free full-size feed my lips™ lipstick valued at $35 with any $65+ order online and in-store, with free shipping.

In lip care Clinique will offer their Moisture Surge Lip Hydro-Plump Treatment for free from July 29 to August 2 for free with the code LIPDAY21 with any full-size purchase over $49.

Other deals range from Bobbi Brown, which, from July 29 to August 1, will give 15 per cent off all lip products, as well as a free Makeup Pouch with any $130+ order, to Estée Lauder, which is offering a 3-piece gift with any $65+ purchase. The set will include a mini Pure Color Envy Lipstick in Rebellious Rose, mini The Smoother Primer and a limited-edition pouch  from July 26 to July 29, so get in quick!

As was true last year, we continue to deserve to treat ourselves with a beauty purchase (or two or three) and Lipstick Day is the ideal time to indulge. Take advantage of these deals and start celebrating!