In today’s breaking beauty news, Beauty Expo Australia has been further postponed from its rescheduled October 2021 date to August 20 to 21 2022, due to ongoing COVID restrictions in Sydney and Australia at large. The event will now be back at the ICC Sydney next year.

“For most of us the last few months have been a mix of emotions. Last weekend would normally have seen us gathered together in Sydney, reconnecting with friends and customers and creating new connections. Instead, our thoughts go out to those affected by the current COVID-19 outbreaks,” the event said in a statement.

“After monitoring the unfolding situation in NSW and across the country, and in close consultation with both exhibitors and retailers, it has unfortunately become clear that the current circumstances have made it extremely difficult to confidently and safely plan for the upcoming Beauty Expo Australia event.”

The team at Reed Exhibitions will now move forward in planning the 2022 event to host a platform for vital reconnection, networking and engagement for the beauty industry next year. The team will also be in touch with ticket holders to facilitate refunds.

“2021 has been quite a roller coaster for everyone and understand the level of planning involved to both participate and attend our events, so we know that this will be disappointing news for everyone involved,” said Flyn Roberts, Event Director of Beauty Expo Australia. “The industry has been hit hard with the current forced closures for salons and professionals and our hearts go out to those businesses, particularly in NSW and VIC right now, but also many other states. However, we also know that this is a resilient industry and we will do all we can to help support connection within the professional beauty industry until we can meet face to face again”.

“The 2021 event was shaping up to be one of the best yet and while we are disappointed to not be able to unite this amazing industry for another year, we know that Beauty Expo Australia will be back bigger and better on the 20 to 21 August 2022 at the ICC Sydney,” he continued.

Beauty Expo has relevance in the hair industry through overlapping roles and just as a space for the beauty obsessed, meaning there’ll be more than a few members of the salon industry marking August 2022 in their calendars for the rescheduled event.

“We thank all our exhibitors and retailers for their patience, positive words of encouragement and unwavering support. I’d also particularly like to thank our team who have faced each challenge head on and not given up the fight until it became out of our control. Their passion for our events and community is inspiring and I know we will now move forward to brighter things in 2022,” Flyn said.

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