A unique new product has hit hair salons thanks to BF. Cape, the first ever breastfeeding hairdressing cape for mums that makes the salon experience that much more comfortable for maternal clients, and an innovation straight from Northern Queensland.
The company is born from the merging realisations of how essential some salon pampering is for busy mothers, but how difficult it can be for mothers to get to a salon, spend time in a salon and feed the baby in this environment. Hoping to change this uncomfortable experience, the BF. Cape was born, founded and designed by Tahlia Newey and based on her own experience of needing to breastfeed her daughter at the salon.
The cape is made in Australia from soft cotton, spandex, nylon and a waterproof layer and is based on market-leading breastfeeding design tops. The garment offers comfort, privacy and easy access on both sides, and comes with its own carry bag. The product is suggested as a retail option for mothers or for salons to purchase and offer to clients.
The burgeoning company have sold 450 capes across Australia so far, with expansion into New Zealand, UK, Ireland and Turkey. The savvy brand was also nominated across multiple categories at awards platforms such as Ausmumpreneur and Woman’s Business School for Emerging Entrepreneur in fashion and product design, while finding editorial acclaim as well.
Make sure all your clients are comfortable in salon and put busy mothers first with this efficient and necessary cape.
For more information visit www.bfcape.com.au
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn