The hair industry and the world continues to navigate this strange time and hair and beauty brands are stepping up to help their clients and the community at large. Retail continues to be big business, with clients needing home haircare and salons, whether closed or open, able to offer them packages and products that they require. bhave is helping in this endeavor with unique retail initiatives that incentivise clients to buy and hand profits back to the salons.

“We have initiated a number of incentives to help our salons generate a passive income on retail sales while watching their cash-flow,” said bhave co-creator Sheryl Cleminson. “Every bhave salon and hairdresser in Australia has been allocated with a coupon code unique to their business. This coupon code encourages the end user to continue supporting their local hairdresser through their online purchase, without disadvantaging the hairdresser. The hairdressers are encouraged to share this code with their clients who either cannot access products in store, if a salon has chosen to close at the moment,  has minimal stock on their shelves due to tighter cash-flow. Every time a code is used in an online purchase, the salon receives a meaningful share in the sale.”

As an added bonus, the team is offering monthly prizes awarded to the salons or stylists who make the most sales from coupon codes and is helping salons with a standard discount across the range to boost profit. Allowing salons to make retail profits while the brand itself ships the products to clients offers ease and convenience for salons, while having salons push the codes and packages online offers marketing value for the brand, and the clients gain value by buying the products on sale. It’s a win-win-win!

“As an Australian, family-owned business we feel strongly about supporting our family of hairdressers,” Sheryl said. “Our message through our various initiatives is that you not alone. We are all in this together and we are stronger together.”

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