Renowned Brisbane salon BLONDEE has announced a second space, which is expected to be launched in May 2021. With their original space in Newstead, which launched in 2019, growing to dizzying heights and boasting a wait list of 800 people, the blonde-focused salon is expanding.

“From the minute I opened BLONDEE about 18 months ago, it has been a huge success,” said salon owner Faith Williams. “The expertise, training, the team and our culture have all played a massive role in the growth of BLONDEE. We have had a waitlist since we opened and outgrew the first location within 12 months! We are at capacity with such a huge waitlist, I decided to take the leap and open a second BLONDEE salon.”

“There has always been a strong demand for understanding blondes. My clients have always said ‘it’s so hard for me to find a hairdresser who just gets it’. Blonde hair is very intricate, takes time and is a very special niche. At BLONDEE, we are blonde specialists. We are a destination salon and pride ourselves on our expertise, as well as the unique client experience we offer.”

The new salon build is underway, to be located in in Morningside, and created to mirror the original salon in services, feature, design, look and feel. “There will be a few small changes which is super exciting. I cannot wait to share it with you,” Faith added.

The opening of a second salon will allow BLONDEE Newstead to cater to its growing clientele with added flexibility between the two spaces and additional time.

“We appreciate how much time and money our clients spend in salon and we want to ensure they feel like every minute was worth it. I just wish we could fit everyone in, which is why we are opening in a second location, to meet the high demand and serve our wonderful waitlist,” Faith said.

The opening allows opportunities for the BLONDEE franchise as a whole and prospects for team members within that salon family.

“With the BLONDEE Morningside opening, I am super excited to announce that I am partnering with my current manager at Newstead, Holly Calligaro. She has been with me from the start. When I was considering opening a second location, I wanted to give Holly the opportunity to progress her own career goals, while playing an important role in taking BLONDEE to the next level at the same time,” Faith said.

“We cannot wait to introduce you to BLONDEE Morningside! We’re currently working on the final touches to ensure it is everything we dreamt of and more.”

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