The Salon Dr., AKA prolific educator and retail expert Sonia Tomas, is taking to Hair Festival 2025, kicking off the event at 9am on Sunday, June 29, in an Education Session titled ‘The Profit Booster’. Don’t miss this chance to better your business and your financial margins.
“Right now, you’re likely leaving money on the table—not just in retail, but in missed service opportunities and inefficiencies that drain profit,” Sonia explained. “The problem isn’t that you’re not working hard enough. It’s that no one has shown you how to work smarter—until now.
“In this powerful session, I’ll show you a simple, foolproof method to take the guesswork out of your numbers and maximise every area of your business—from services, retail and team performance. There’ll be no boring numbers talk that makes your head spin and no complicated systems, just a step-by-step way to see exactly where your money is, where it’s going, and how to make more of it—without stress.”
Sonia aims to make understanding your numbers simple and find your confidence to start taking control of your profits, with more clarity and without confusion.
“This isn’t just about understanding numbers, it’s about building a salon that thrives, giving you more profit, more freedom, and less overwhelm,” Sonia shared. “You don’t have to fear your numbers—you just need the right method.”
This exclusive one-hour session will utilise the benefit of Sonia’s extreme expertise, with 37 years in the industry and education initiatives that promise to triple retail profits in little time.
This stellar business session joins dozens of Education Sessions across two days of Hair Festival, taking place at The ICC, Sydney, on June 29 and 30. You can purchase five Education Sessions across business and creative acumen and receive the sixth one for free. You could otherwise experience it all with the All Access Pass that offers all education, the REALtalk Business Forum and the Wonderland party, to maximise the weekend in full. This pass offers $1460 of total value. You can also pick and choose Education Sessions à la carte to truly tailor your weekend. The Festival HUB of innovations, activations, stages, shopping and on-stand demonstrations remains free to register for!
For more information visit www.hairfestival.com.au
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