Georgiemane is proving to be the Australian brand that could 18 months into its establishment, with quality, performance and local work ethic making it a true market competitor, writes Zoe Brown.
Australian brand Georgiemane is skyrocketing to global prominence just 18 months after its humble beginnings in January 2020. Launching his first product, the 10 minute hair mask, from his lounge room, George Papura had his sights set on creating a universal haircare range that was simple yet effective, suitable for all hair types and needs.
The 10 minute hair mask is a powerful product, aiming to repair dry and damaged hair while simultaneously promoting the growth of thicker, more luscious locks. As Georgiemane’s flagship product, the 10 minute hair mask perfectly encapsulates Papura’s desire to bring high quality, affordable and effective haircare to life.
“Georgiemane was born out of the idea that haircare shouldn’t be as complicated and subjective as it’s perceived to be, that all hair can benefit from ingredients that hydrate, protect, repair, and promote growth,” said George.
From its launch, selling two to three units per day in the first month, to then, on average, five units per day in the second month, Georgiemane is now recognised as a solid competitor in the haircare industry selling around 400 units on a daily basis.
The brand has expanded into a warehouse with a professional office space, where eight employees work tirelessly tending to customer needs and expectations. Its success has seen the expansion of its product range, which now includes a hair growth spray and a repair & hydrate shampoo. The hair growth spray is uniquely formulated to promote growth for thin or slow growing hair and the repair & hydrate shampoo aims to gently cleanse all while replenishing lost moisture and improving hair strength.
In just 18 months, Georgiemane has acquired a cult following of both women and men who swear by its haircare and praise the brand for developing such high quality, well-performing products. The brand has an Instagram following of over 140k, showing it has been welcomed into the haircare industry with wide, open arms.
Georgiemane is so sure of its quality and formulation that it offers a 30 day money back guarantee for unsatisfied customers. This bold policy demonstrates the complete dedication that George and his team have to delivering on effective and expertly crafted haircare.
“We ensure that every ingredient has a purpose to deliver what the consumer wants, and at the same time being safe, ethically sourced, 100 per cent vegan and cruelty-free,” shared George.
Already having established itself in the industry, the future for Georgiemane is looking bright and prosperous. Papura is overjoyed at the thought of enlarging his product range and gaining an even bigger share of the market.
“This is just the beginning for Georgiemane and we’re excited to continue challenging the hair industry with innovative and effective products.”
Georgiemane is committed to continue learning and further developing its range to ensure it is providing people all over the globe with products that target and treat their hair issues.
For more information visit www.georgiemane.com
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