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Bravura by the UK F.A.M.E. Team for ghd

Appearing exclusively on the pages of INSTYLE’S July/August issue, Bravura, an ancient Hindi term for creative excellence and technical execution at its very best, came to life courtesy of the UK F.AM.E. Team.

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Leigh-Anne Regan imagery

Collaborating with styling giant ghd, Simon Tuckwell, Leigh-Anne Regan, Dafydd Rhys-Thomas and Ellenora Dean created two looks each, all with an air of sophistication worthy of the brand.

“I’m generally just trying to create a feeling with the model as opposed to a specific look,” Dean shared of her looks. “I’m working with how the hair wants to fall, working with hair that has a rawness and an edginess.”

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Simon Tuckwell imagery

Having been flown to Sydney for a hectic week of Hair Expo, the Bravura shoot was the perfect end to their Aussie adventure. Softening their naturally more avant-garde aesthetic, which was front and centre at the Generation Next show, the shoot was built around the concept of ‘less is more’. Shot in black and white, the images exuded a rich, timeless quality in their simplicity, aiming to evoke a conversation about the nature of creative excellence itself.

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Dafydd Rhys-Thomas imagery

“I want her to look like she’s just walked off a Tom Ford campaign,” said Regan of her model. “I want her to look sexy, premium but cool. I’m using really classic techniques, it’s all about prepping the hair to great quality and sculpting it in the direction you want it to go.”

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Ellenora Dean imagery

Astutely described by Simon Tuckwell as “capturing a moment in time”, the UK F.A.M.E. Team mastered the commercial side of editorial by partnering with ghd, on a stunning shoot made exclusively for INSTYLE.

Watch a behind the scenes video of the shoot below.


Hair: Simon Tuckwell, Leigh-Anne Regan, Dafydd Rhys-Thomas and Ellenora Dean
Photography: David Mannah
Art Direction: Andreas Stavrou and Bruno Marc Giamattie
Styling: Kaz Jones
Make up: Vanessa Collins

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