Queensland’s hairdressing community descended on Brisbane for the inaugural Brisbane Hair & Beauty Expo across Sunday 3rd and Monday 4th of May — revelling in their time to shine, writes Ashleigh Sharman.
No longer the realm of Melbourne and Sydney, expo arrived in Brisbane and was welcomed with open arms by the local hairdressing community excited to share and show-off their many talents.
With Brisbane hair identities Andre Faiva (Revolution Hairdressing) and Theo Dimitri (Theo Dimitri Hair) taking on MC roles across the two days, the centre stage came alive with energetic and educational performances by the likes of Lorna Evans, Tracey Hughes, Joey Scandizzo, Frank Apostolopoulos, Dmitri Papas and Stelios Papas — Lance Liufau, Lachlan Ma’Aramo and the Brisbane School of Hairdressing rounding out the local contingent.
“Thanks to our exhibitors, media partners and sponsors for taking a ‘leap of faith’ and believing in our vision to make this an annual event that Brisbane so richly deserves,” said managing director, Jason Greenhalgh at the event’s close.
“Thank you also to our visitors for your support of this event. With your enthusiasm, encouragement and constructive feedback we will continue to stage an event that is not only relevant to the industry, but one that showcases the amazing talent and education this state has to offer.”
And it was this local flavour, armed with community spirit, which truly made the expo a success, supported by a stellar extended education program and hair competitions across several cut and colour categories.
Over the two days there were a myriad of standout education sessions, centring on business insights, skill and vision.
Getting the Creative Edge
Hosted by Justin Pace, the holy trinity of hair, Dmitri Papas, Frank Apostolopoulos and Joey Scandizzo, hosted a 90 minute education session that delivered ‘direct to the salon’ techniques. Motivating and inspiring the crowd to ‘become the best hairdresser you can be’, the trio placed high emphasis on the desire for education to build a professional repertoire, increase saleable skill-set and enhance your personal brand’s visual aesthetic.
Lance Liufau challenged guests to embrace ‘hipster’ culture by up skilling in barbering techniques. Taking first place in the 2014 Wahl Hair Battle, Liufau’s ‘quality over quantity’ method was deconstructed right from the tools he uses to how and when to use them. From basic fading techniques to principles used when straightening the hair line, it was Liufau’s energy and passion for the barbering craft that left audiences inspired with skills ready to take home and deliver in salon.
Upping the Ante on Style
A creative force in everything long hair, Lorna Evans was a crowd favourite thanks to her red carpet and bridal styling workshops that overflowed with style and elegance. From stitching a magnificent up do using giant knitting needles to intricate (and invisible) pin work, Lorna delivered inspiration, technique and fun across a number of haute couture evening and bridal looks.
Behind-the-scenes style, substance and a sense of history was brought to life by Brisbane hairdressing pioneer Stelios Papas and the Papas and Pace Artistic Team. Brisbane’s hairdressing dynasty gave the audience a glimpse into the growth and expansion of the local hairdressing world with models sporting aesthetic styles that spanned the ages — a proud and high-energy history lesson not to be forgotten.
It wouldn’t be expo without some soul searching and imparting of industry wisdom and in Brisbane it was Tracey Hughes who stepped up to share. From her seminar on clever communication to light-hearted Q&A with MC Andre Faiva, Tracey discussed the importance of body language, education, communication, entering competitions and above all, the development of your personal brand as a hairdresser — all impactful to potential profit.
When taking a break from education, guests relaxed in the Schwarzkopf Professional Champagne Lounge, enjoyed a night on the town at the official after party at Loft West End and made themselves beautiful over at the Be(you)tiful Bar with funds raised going to support charity program Wigs & Wishes run by the local Friends Are By Your Side team.
Taking in all the Brisbane Hair & Beauty Expo had to offer it was clear the Queensland hair community revelled in their own show, showing the rest of the country how much they have to offer.
Onwards now to 2016!
For more information visit www.brisbanehairandbeautyexpo.com.au