CLOUD NINE has appointed Stephanie Mason as a member of the team in an advisory role, through which she will use her extensive industry experience to support their growth plans throughout Australia and New Zealand in 2025. These plans follow 15 years of activity from the CLOUD NINE brand, which currently stocks its electrical tools in over 500 retailers and salons globally.
“Stephanie’s unparalleled expertise and deep understanding of the hair and beauty industry make her the ideal partner for this next chapter of CLOUD NINE,” said CLOUD NINE CEO, Danny Emmett. “Her alignment with our hair health values and her strategic vision will be instrumental in driving the brand forward. We’re thrilled to have her on board and look forward to an exciting year ahead.”

2024 saw CLOUD NINE achieve substantial global growth, propelling it to a 2025 that will see the brand launch a new styling iron range later this year and embark on a global rebrand with hair health at its centre. Industry veterans Martin and Gavin Rae, alongside Danny, continue to pioneer the brand to new heights.
Stephanie will utilise her experience to work with the UK team in driving strategy in both a professional and retail space. She will also help expand the Australian CLOUD NINE team. As the founder and CEO of Showpony hair extensions, Stephanie has worked with CLOUD NINE before, in utilising these tools with Showpony hair extensions, thanks to the Variable Temperature Control that makes them an ideal tool in this space.
“I honestly feel like fate brought us together again,” said Stephanie. “When I work with brands, I always prioritise their ethos, their team, and their core values. CLOUD NINE’s commitment to hair health for all, aligns perfectly with my beliefs, and I’m excited to support its next chapter. Bring on 2025!”
For more information visit www.cloudninehair.com.au
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