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Cloud Nine Launch The Touch Automatic Iron

Set to revolutionise straight iron styling in the salon, backstage and at home, hair styling technology pioneers Cloud Nine have introduced the world’s first automatic iron to the market; The Touch.

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Renya Xydis and Lauren McCowan with models at the launch of Cloud Nine’s The Touch

On Tuesday 25th March, Beauty media we’re invited to the super-spacious Pix Studios in Alexandria, Sydney to witness Cloud Nine ambassador Renya Xydis and Creative Director Lauren McCowan demonstrate the efficiency and technology behind The Touch.

“The brand wanted to create a range of hot tools that answers to what the industry wants from heat, and also answer to the consumer. Women are no longer willing to compromise the quality of their hair for the style that they want,” said Lauren of the brand.

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Lauren McCowan styling with The Touch

The Touch delivers instant heat, eliminating time-wasting heat-up time, making it the fastest iron available on the market today. Forget an off/off button – simply plug it in, tap the plates together once, and seconds later the plate will have reached 195°C. For styling fine or fragile hair, simply tap the plates together three times and the temperature will lower to a gentler setting of 165°.

Unlike any other iron on the market, The Touch automatically switches off after 30 seconds of inactivity and automatically turns back on to full heat with just one stroke to the hair, cutting power consumption to a fraction of a traditional straightening irons’ output.

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Cloud Nine’s The Touch

“From a session stylist, to a salon owner, to a consumer, The Touch is all about creative control. It’s about tools that are very easy to use but the performance is extremely high, so that you’re no longer compromising the way that you work to work around a hot tool; you make the hot tool work for you,” said Lauren.

With Ultra-smooth, mineral-infused ceramic plates, the iron produces naturally polish hair, leaving it with a high shine finish. The floating plate design cushions the impact on the hair, making for a more comfortable experience for your clients by minimising dragging or pinching.

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Beauty media trialling The Touch

“The biggest point of difference with Cloud Nine irons is the coating and the temperature range. The coating is a really high-grade ceramic with a Koran rock mineral embedded into the plate that gives a beautiful glide through the hair,” she explained. “It doesn’t grab, rip or pull on differences in porosities. It’s the only iron in the world that has a ceramic element underneath as well as a ceramic plate which, in conjunction with the rock mineral, creates a powerful, efficient heat transfer to move heat through the hair and seal the cuticle without stripping it of excessive moisture.”

Cutting time and increasing efficiency is just the start for The Touch. It’s revolutionising attitudes towards heat styling and working to actually benefit hair health; not compromise it. A new era of heat styling has dawned.

For more information about Cloud Nine visit au.cloudninehair.com.

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