Overlooking the glistening wharf at Criniti’s Italian Restaurant in Woolloomooloo, Conair Professional launched their partnership with Ferrari SP Italy to beauty media. With a dynamic demonstration by International stylist Dennis Colpitts of the BaByliss PRO Global Creative Team and exciting product launches from RUSK, BaByliss PRO and its skincare affiliate range HydraSonic, the brand showcased its exciting upcoming agenda over seafood, pasta and champagne.
The hair tattoo design by Dennis Colpitts
With new products styled in Ferrari’s iconic colours of red and yellow, Conair’s new and innovative technology made it feel a perfect partner for the legendary car brand. The Italia Brava Professional Luxury Dryer, from BaByliss PRO, is powered by the new MaxLife PRO brushless engine, designed with Ferarri. This allows 10% faster air speed, 15% stronger pressure, 15% faster drying and a 10 000 hour life, in a 2400 watt Ferrari designed engine.
The BaByliss PRO X2 Volare Clipper
The BaByliss PRO X2 Volare Clipper has been designed in the exact red hue that Ferrari is famous for. The same MaxLife PRO engine affords it similar power, whilst still maintaining a lightweight, ergonomic design and both cord and cordless operation that runs for three hours. Tested against other clipper models, it was proven to be two times faster, a side effect of partnering with a car company renowned for its speed. Dennis demonstrated two unique looks with the Volare. The male look was a hair tattoo design in the BaByliss PRO logo, an incredible feat in technical skill and artistry in a global trend that is becoming more and more popular. The female look was a contemporary, commercial cut, achieved with the clippers. The fine, precision cut shed light on new and exciting methods of cutting.
The Italia Brava Professional Luxury Dryer
Surrounded by tables showcasing the brand’s iconic styling tools and wet products, other new products were introduced to the crowd. The revolutionary MiraCurl tool from RUSK has now been imbedded with steam technology, creating the MiraCurl SteamTech, launching soon. The BaByliss PRO Argan Oil Hair Care range and RUSK’s, HydraSonic’s Dermal Cleansing Technology, as well as RUSKS sizeable wet collection were also on display.
Dennis Colpitts demonstrates the aByliss PRO X2 Volare clipper
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