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Concoction Launches in Australia

Launching in Australia on the first of September, Concoction is an all-new concept in hair care, offering bespoke products that pertain to your client’s particular needs. The brand was fittingly introduced to the media over a cocktail making class, showcasing the inspiration behind the unique idea.

Concoction

The Concoction range

After debuting in the UK in July 2013, Concoction is expanding to Australian salons, with a inimitable shampoo formula that allows clients to choose between four fragranced base blends, mixed with two of eight serum shots that work specifically for each client’s colour, hair type and hair needs. This allows for 256 possible blend combinations.

Alex Epstein dreamed up the idea in order to offer clients a personal and interactive beauty experience. The process to create the shampoo works in three steps. First, clients choose one of four base blends, in fragrances of Lemon Verbena, Bakhour, Rosemary & Mint or Black Pepper Citrus, all which are imbued with their own flavours and essential oils. The base blends also contain Vitamin E, Pro Vitamin B5 and an ionic to reduce static and frizz, as well as being paraben and silicone free. Hairdressers can then recommend two of eight SuperSerums, which are available with uniquely brunette, blonde and red focuses, as well as serums that improve moisture, volume, curl definition, scalp soothing or heat styling protection. Clients can either mix and match or double up on one serum, making the possibilities endless. After the serums are added to the base, the mixture is shaken like a cocktail to finish the unique mix.

The brand also offers a Crème de Concoction Conditioner, which is the perfect partner to the Concoction Mixology Personal Blend ShampYou. Enriched with Orange, Patchouli and Lemongrass, the conditioner will hydrate, nourish and protect the hair.

A new and innovative concept in bespoke hair care that allows the stylist to recommend and sell products that suit each client specifically, Concoction is perfect for the salon shelf.

For more information call 1800 137 480

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