CPR Haircare has launched a campaign that celebrates the spirit of Australia, fostering strong haircare relationships that start in our own backyard with world-class products and even better vision for the future with a locally owned brand.
CPR believes change is more than a moment; it’s a movement—a dynamic process of evolution and transformation. It begins with a decision, often small but deeply personal, that ripples outward, touching lives and inspiring progress along the way. The ‘I Made the Change’ campaign by CPR Hair embodies this spirit, encouraging salon professionals to embrace transformation and partner with an Australian-owned, family-run colour and haircare brand.
At its heart, CPR Hair is a brand born from love and dedication to Australia and its salons and customers. The brand champions a salon-first philosophy, emphasising community, connection, and empowering its salon community.
With a comprehensive ecosystem of support and resources, CPR Hair has become an increasingly growing choice for salons across Australia.
“The support we’ve received throughout our journey with CPR has been unmatched—something we’ve never experienced at this level with any other colour brand before,” said Ashlie, owner of Infinity Hair Co.
For over 60 years, CPR Hair has been committed to delivering high-quality haircare solutions and a reliable, true to-swatch colour system. Inspired by the diverse Australian climate and outdoor lifestyle, each product is formulated with a balance of natural ingredients and technology, designed to bring hair to life while addressing specific needs.
“I spent a year searching for a brand that truly aligned with my values—something I could proudly offer my salon clients. CPR stood out not just for its beautiful products but also for its affordability, benefiting both me and my clients,” shared Aimee Egan.
Transformation isn’t just about adopting new products—it’s about creating opportunities for growth and inspiration for your entire salon team. This philosophy is at the heart of CPR’s education brand, The Circle. As part of the ‘I Made the Change’ campaign, The Circle enhances CPR’s commitment to excellence by offering a comprehensive calendar of educational opportunities both across Australia and via CPR’s online portal and network of educators.
From advanced styling techniques and cutting-edge colour workshops to blowdry mastery and social media training, The Circle equips salon professionals with the tools to elevate their craft and their businesses.
“I remember attending the Salon Forum during my switch to CPR, and thinking ‘I have found my people’. Since partnering with CPR, I’ve experienced remarkable growth as a stylist, which I credit to their incredible support—from my Business Development Manager and Educators to CEO Cass Donnelly, who personally took the time to sit with me, treating me like family and an equal. The brand’s growth over just one year has been amazing, and I’m thrilled to be part of this journey as we continue to grow together,” Aimee added.
The ‘I Made the Change’ campaign is more than a movement; it’s an invitation to be part of something bigger. It’s a call for salon professionals to align with a brand that values their craft, their salon team – no matter what stage of their career – and their community. Change, after all, is contagious. When one salon takes the leap, it inspires others, creating a ripple effect that uplifts the entire industry. Are you ready to make the change?
For more information visit www.cprhair.com.au
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