Hair brand Davines has solidified its ethos with an important initiative in May that’s close to home. The company has partnered with the Reef Restoration Foundation to help regenerate the Great Barrier Reef from coral bleaching, raising funds and awareness for this vital cause.
The Reef Restoration Foundation provides vital assistance to the Great Barrier Reef in an attempt to reverse the damage of global warming through the restoration of its ecosystem, and Davines is helping them in this crucial endeavour.
The Great Barrier Reef is the world’s largest coral reef, and one of the seven wonders of the world, but it is at risk due to rising sea temperatures, which is inducing mass coral bleaching across the reef. The Reef Restoration Foundation is working to regenerate the reef in areas that have experienced large scale bleaching through replanting and nursing healthy corals in impacted areas, crucially working to preserve and protect the landmark. By implementing coral nurseries in these affected areas, marine life and coral will be established and restored, also assisting the economic viability of surrounding communities. The reef generates employment for more than 64,000 people, so it is vital on a local, national and global scale.
Davines is offering gift pack duos of a shampoo and conditioner from their cult Essential ranges, including product lines LOVE, MINU, NOUNOU, MELU, MOMO and OI, and is committing $2 from all sales of their reef gift pack duos to the foundation through the whole month of May.
Davines has a mission to help the world, through beauty, ethics and sustainability, with a commitment to the global community. In practicing this, their mantra is to “think global and act local” to create a positive impact on the environment and surrounding communities. This new program for the month of May ticks those boxes, using the hairdressing market for good and helping our beautiful Great Barrier Reef in the process.
Here’s to Davines and the worthwhile cause.