Welcome Liquid Luster by Davines, a new addition to their luxury OI collection, which builds on the brand’s core DNA as a luxe Italian brand. The product was launched to beauty media over a sumptuous and fittingly Italian lunch at Sydney restaurant Grana, a location with sustainable values that match the brand’s principles of ethical and environmental consciousness as well.
Liquid Luster has been designed for weightless shine and radiance, while staying rich in hydrating agents and ensuring manageability. The product’s liquid texture and water-like weightless formula allows the multitude of beneficial ingredients and moisturising agents to directly contact the hair fibre without any barrier, resting on the hair to polish its surface but also improving hair quality more generally for softer, healthier hair.
OI Liquid Luster adds to the collection’s in salon capabilities as well as retail appeal, as an Intensive Treatment for shine and softness as an add on to another service. It is also ideal to use in drying and styling.
Liquid Luster is anchored by the hero signature ingredient Roucou, which is a plant from Amazonia that is rich in beta-carotene and, as such, contains restructuring properties for repair and growth. The product is developed in the brand’s premium laboratories under Davines’ core principles of innovation, sustainability and design.
The full OI collection is comprised of a Shampoo, Conditioner, Hair Milk, a multi-functional oil treatment, Hair Butter and now Liquid Luster, providing a range of treatment-based products for ultimate nourishment. The collection is built to make hair six times shinier and more than three times silkier with extreme softness.
Significantly, the collection is produced sustainably, as OI products are made using energy from 100 renewable sources and the CO ₂ emissions deriving from their production are offset through the protection and reforestation of natural reserves in Ethiopia. Its packaging is post consumption recycled plastic and recyclable.
For more information visit www.salonstyle.com.au
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