De Lorenzo hosted their 20th annual ASPYA Conference online, trading out their usual in-person festivities for an informative, inspirational and light-hearted evening spent over 90 minutes on Sunday October 24 on Zoom, where over 250 guests attended.

Hosted by Rob Carlton and Joint Directors, Chris and Anthony de Lorenzo, guests enjoyed the requisite bubbly and branded slippers as delivered by the brand, and were treated to an important line up of industry speakers. Rob and Chris opened the night, thanking guests and sponsors and highlighting the family culture that underscores the De Lorenzo community.

International speaker and productivity, mindfulness and motivation expert Chelsea Pottenger opened the sessions by giving her three tips to managing stress through the busy season, with breathing exercises and self-care techniques. This paved the way for insights she will give as part of the National De Lorenzo Roadshow in March 2022, where she will work with salons personally.

Industry legend Brad Ngata presented on the all-new Hotel de Lorenzo Spring Summer 21/22 campaign, bringing one of the looks to life on the screen and speaking to techniques, products and concepts essential to this editorial creation.

Sandy Chong, CEO of the Australian Hairdressing Council and Director of Suki Hairdressing, shared her industry insights on the pandemic, employment, community and current salon structures, with the AHC as an ever-present connector to bring the industry together.

Pete Davies, CEO of AMPJar, gave information on a new social media initiative, created from the feedback gained through the 2020 De Lorenzo Roadshow and with more details to come in early November. The new platform incorporates a referral system, product sharing database and software to embolden salons with these relevant insights in an app format, as specially offered to ASPYA members.

Business leader Faye Murray delivered the final session, discussing the festive season, particularly incentive ideas for staff, promotions for clients, training staff in this retail sector and Christmas Greeting messages. She also launched a new Christmas Gift Promotion for De Lorenzo, comprised of Santa Stocking Wash Bags with special edition sized products and a complimentary gift.

Chris and Anthony followed these sessions by acknowledging the highs and lows of the past two years and teasing bold plans for 2022, with an overall focus on resilience, strength and continued emphasis on the Australian industry. They also announced the conference’s annual award recipients, including those who have celebrated five, ten, fifteen and twenty years of membership with ASPYA, the Hall of Fame and the brand’s Sustainability Recognition Program. Congratulations to these salons, listed below.

The evening ended with a musical number by Joanne Hall, De Lorenzo Account Manager and lead singer of South Australian band ‘The Rumour’, and the announcement of the 2022 conference in Sydney. We’re looking ahead to the festive season and 2022 with mental fortitude, business tricks and the inspiration of these speakers to propel the whole De Lorenzo community.

List of Award Recipients

Sustainability Award
Allura Hairdressing Boutique
Anton Hair
At Mindy’s Salon 44
Bella The Cut & Colour Salon
Bruno Hair & Makeup
Envy Hair Design and Spa
Florey Hair
Hoopla Salon
House of Luxe
Infinity Hair Design
Interlocks Hair Face Body
Jaggez Hair Studio
Kiah For Hair
La Unica Salon
Lisa Marees hair design
Lush Hair & Beauty on George
Luxe Hair & Beauty Ayr
Meki Hair
Mieco Hair Salon
Ms Elizabeth’s Hair Studio
Plum Studio
Pura Veeda Hair & Beauty
Roz Bradley Hairdressing
Saltwater Hair Styles
Soul House Of Hair
Style Station Hair Studio
That Vegan Hairdresser
The Hair Pin

Five Years
Aura Hair & Beauty Boutique
Brad Ngata Hair Direction
Colour Is My World
Deborah Morrison Beautiful Hair
Driver Cut N Curl
Edgewater The Salon
Empress Hair (Bridgeman Downs)
Empress Hair (Murrumba Downs)
Escape Hair
Four Seasons Hair Design
Glammar Hair
Hybrid Hair
Jo Jo Place
Kombi Cutters
Meraki Hair Palace
Milly Clay Hair & Make Up
Pure Hair On Church
Redz 2830
Sherrie’s Hair
Short Cutz Hair & Beauty
Studio E
Tantrum Hair Design
That Vegan Hairdresser
Zed Salon

Ten Years
Blades Studio
Chisholm Hair Works
Ferntree Gully Hair Care
Florey Hair Design
Ivy Hair Designs
Jaggez Hair Studio
Kiah For Hair
La Unica Salon
Park Hair
Tg’s Hair Studio
Underwraps Hair Studio

15 Years
Affinity Hair
Allura Hairdressing Boutique
Flavas Hair Beauty
Gosh Hairdressing
Hair O Dynamix
Image 2 Dye 4
M Salon
One Hair & Beauty
Scissor Worx
Studio Co For Hair
Talk About Hair And Beauty
The Executives
Vibe Hair Lounge

20 Years & Hall of Fame
A Cut Above Hair Stylist
Infinity Hair Design
Lou Lou’s House of Capelli
Pierina’s Hair Concept