Aussie-made haircare brand DunGüd is growing a cult following, and their all-new ‘Do Good’ campaign launched at Melbourne and Adelaide events to further the brand and the movement.
The campaign was made to inspire hairdressers and salons to seek innovation, be inclusive, value honesty, make ethical choices and keep things simple, as rooted in the brand’s real, effortless and cool ethos. The campaign acts as a true call to action for hair professionals to consider people, hair and planet in their choices.
The back-to-back, sold-out launch events brought together over 200 hairdressers for inspirational, educational parties, where attendees were inspired by the DunGüd Creative Team on stage. Nathan Forbes from Parlour, Adelaide, Tom White from Same-Same in Melbourne and Bec Snow of Alchemy, also in Melbourne, led the way on stage, while the Melbourne event also featured renowned session hairdresser Lauren McCowan, who collaborated on the official campaign shoot. Brand founder Phil Taylor hosted both events, while Pete Koziell from Analog Hair photographed the Melbourne event.
The events offered the chance at big prizes including exclusive education sessions, premium product packs and scissors from Excellent Edges, amidst the inspiring hair artistry, flowing drinks and energized atmosphere that made up the event.
From here, the brand will take to WA for an event on April 7, with global stops on the ‘Do Good’ campaign planned in the next months for Europe and Asia, in a series of events rolled out with the brand’s international distributor network. DunGüd also presented the campaign at the largest industry B2B event in the world – Cosmoprof, Bologna.
Continuing its global reach with no sign of slowing down, DunGüd and the ‘Do Good’ campaign are taking over the world one city at a time. Be a part of it.
For more information visit www.dungud.com
Catch up with INSTYLE and Styleicons!
- Subscribe to our bi-monthly magazine
- Check out www.styleicons.com.au
- Subscribe to our twice-weekly newsletter
- View our digital magazine
- Follow us on social media on Instagram, Facebook and LinkedIn