After being revealed to media earlier in the year, the Dyson Flyaway attachment has officially launched to Australia, innovating in the market with new and important technology as paired with the Dyson Supersonic™ hairdryer.
The tool uses the Coanda effect phenomenon, which was first introduced and engineered for styling within the Dyson Airwrap™ styler in 2018. The Coanda effect harnesses the power of air flow to attract short hairs from breakage to the back and lift longer hairs to the front, effectively pushing flyaways out of sight while enhancing natural hair shine.
“The Flyaway attachment is built from frustration. After doing a global study we know that 95 per cent of women feel more confident when their hair looks smoother, silkier, and shinier. However, there’s never been an innovation that focuses on flyaways,” said Education Manager for the beauty category across Australia and New Zealand, James Kavanagh.
“Women tend to either use a straightening iron to compress and flatten those flyaways and they would then use a wet line product such as a hairspray which again can cause damage because they can contain high levels of alcohol.”
When creating the Flyaway attachment, engineers observed stylists while using a round brush and blow dryer on their clients to manage and smooth stray hairs. They aimed to recreate the same salon standard of a sleek and smooth finish for self-stylers all while, managing extreme heat to protect hair follicles. Consumers and professionals normally reach for styling solutions like straighteners with fixed plates and extreme heat to smooth out flyaways, exposing hair to unnecessary heat while increasing the risk of preventable damage leading to breakage and in turn perpetuating the prevalence of additional flyaways. Dyson’s Flyaway tool seeks to put an end to this cycle and instead introduce this powerful new attachment that can be used as a healthy hair alternative by professionals and consumers.
The Dyson Supersonic Flyaway attachment is fully compatible with existing models of the Dyson Supersonic™ hairdryer and Dyson Supersonic Professional Edition and is now available in Australia.
For more information visit www.dyson.com.au