Dyson has unveiled a brand new hair attachment in their already incredible lineup of hair tools. The Dyson Supersonic™ Flyaway attachment is the new tool developed specifically for the Dyson Supersonic™ hairdryer to effectively hide pesky flyaways without the use of extreme heat and equipping stylists with a smoothing tool for all hair types.
The Coanda effect phenomenon was first introduced and engineered for styling within the Dyson Airwrap™ styler in 2018 and now anchors this new technology. The Coanda effect harnesses the power of air flow to attract short hairs from breakage to the back and lift longer hairs to the front, effectively pushing flyaways out of sight while enhancing natural hair shine.
For a salon standard smooth finish, Dyson’s engineers have mechanised a professional stylists’ technique. To celebrate the momentous milestone, Dyson hosted a virtual briefing for the media to announce the news to consumers and professionals. Dyson Communications Lead, Tom Cherrill, hosted the briefing and introduced the exciting new innovation created by Dyson engineers. Education Manager for the beauty category across Australia and New Zealand, James Kavanagh, demonstrated how to use the new Flyaway attachment.
“The Flyaway attachment is built from frustration. After doing a study across Australia and New Zealand, we know that 95 per cent of women feel more confident when their hair looks smoother, silkier, and shinier. However, there’s never been an innovation that focuses on flyaways,” James said.
“Women tend to either use a straightening iron to compress and flatten those flyaways and they would then use a wet line product such as a hairspray which again can cause damage because they can contain high levels of alcohol.”
When demonstrating how to use the attachment on a model, James showcased how the Flyaway attachment captures the hair with its unique elephant trunk shape to smooth flyaways without any product.
“With a medium velocity and medium heat, work down the tres of hair remembering that the Flyaway attachment and Coanda effect brings the healthy tres of hair to the crescent barrel shape of the tool, while the second jet of air will push the flyaways underneath the healthy layer of hair mimicking what a hairdresser would do with the skill level of using a concentrating nozzle a direction of airflow and a rotating motion with the brush,” James said.
The model’s hair was visibly smoother with no sign of flyaways while maintaining texture and body throughout the hair.
Design Engineer Janette Pang then carried on the presentation to speak about hair heritage and how the tool is engineered to deliver a spectrum of styles for different hair types. Dyson’s mission is to solve problems that others ignore and the brand has utilised 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world.
“The Flyaway attachment is engineered to deliver a salon smooth finish without the need for extreme heat achieving that final fix to bring a salon standard to everyday users by rethinking the Coanda effect,” Janette said.
When creating the Flyaway attachment, engineers observed stylists while using a round brush and blow dryer on their clients to manage and smooth stray hairs. They aimed to recreate the same salon standard of a sleek and smooth finish for self-stylers all while, managing extreme heat to protect hair follicles. Consumers and professionals normally reach for styling solutions like straighteners with fixed plates and extreme heat to smooth out flyaways, exposing hair to unnecessary heat while increasing the risk of preventable damage leading to breakage and in turn perpetuating the prevalence of additional flyaways. Dyson’s Flyaway tool seeks to put an end to this cycle and instead introduce this powerful new attachment that can be used as a healthy hair alternative by professionals and consumers.
The Dyson Supersonic Flyaway attachment is fully compatible with existing models of the Dyson Supersonic™ hairdryer and is now available in Australia.
For more information visit www.dyson.com.au