Now that it’s 2017, we’re officially in the year of the inaugural Hair Expo Pop Up, and to celebrate, the event has announced which educators will grace its stages. The new expo, to be hosted in March at Melbourne’s Convention and Exhibition Centre, will gather a group of noteworthy and award-winning stylists from all around the country for a range of diverse and motivating seminars. Read on…
The line-up begins with current Schwarzkopf Professional Hair Expo Awards Men’s Hairdresser/Barber of the Year Uros Mikic and his team, who will fittingly focus on styling for a male clientele.
“I’m going to be looking at inspirational cutting trends for men, focusing on texture – curly hair and length,” Uros said of the Look and Learn, which is complemented by an intimate workshop. “I aim for it to be engaging, powerful, easy to understand, fun, and most importantly to me, salon-friendly – I want this to be easily transferable so that visitors can take what they’ve learnt straight back to the salon.”
Another famous educator, Kobi Bokshish, will take to the classroom, leading a three-stage Look and Learn seminar that explores rule-breaking cutting and styling, inspired by industry legends such as Vidal Sassoon, Trevor Sorbie and Robert Lobetta. Moving from fundamental, classic techniques to more creative but still salon friendly classes (think bold colour, clipper work and asymmetrical styling), the show will end in ‘artistic chaos’ that unleashes the rules of creativity in the name of inspiration.
Caterina Di Biase’s session will centre on contouring – a vital technique in the world of 2017 hairdressing. Caterina will showcase how to cut and colour to suit each client’s face shape, and prove how this technique can reinvigorate your service menu and, with it, your salon profits.
Lastly, Joey Scandizzo and Marie Uva will host a joint off-site session titled A Day in the Life at Joey Scandizzo and UVA Salons, where attendees will learn to transform their clients’ hair in the manner of these two high-profile, celebrity-studded salons.
Beyond the education seminars, the event will showcase part one of the HBIA & Hair Expo National Live Cutting Competitions’ qualifying heats, to be followed by a second qualifying heat in Sydney and final round at Hair Expo. The event will also host a range of stalls filled with the latest innovations in the industry.
While Hair Expo in June seems just so far away (and will take place in Sydney for 2017), Hair Expo pop up both appeases Victorian audiences and cuts that wait in half. With education front of mind, we’re already dreaming of March in Melbourne.
For more information visit hairexpoaustralia.com.au
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