Australian salon empire Edwards and Co has opened its eighth national space at the luxury Calile Hotel in the James Street precinct of Brisbane’s Fortitude Valley, amongst exclusive boutiques and restaurants in the area.

Salon leader Jaye Edwards continues to innovate in the Australian hair industry space, including product launches, education and a rapidly growing salon brand. This new salon is another welcome addition to that ascent.

“James Street is one of most beautiful retail precincts in the country so I couldn’t pass up the opportunity to be apart of it,” Jaye said. “This new salon is our most elevated and stylish space yet, with inspiration taken from the Calile Hotel itself. I wanted to keep the space sleek and minimal in design, while adding elements that will raise the bar for our future locations.”

“The space is also one of our biggest, with 40 chairs and capacity to fit a team of more than 30, giving us the opportunity to really make our mark on Brisbane,” he continued.

The salon offers the signature and increasingly iconic Edwards and Co look, with a raw, minimal design, spacious and bright interiors and the brand’s trademark edgy street art acting as a focal point of the salon design. The overall aesthetic screams both luxury and New York-style warehouse.

This particular space is defined by its touches of luxe wood, marble floors, a streamlined, modern basin area, a muted colour palette of greys and beiges with black finishes and giant artwork that grabs the eye on the entire back wall. This signature artwork, created by Brian Connolly, is a running theme throughout Edwards and Co salons.

Stylish furniture, crisp white salon chairs and lush greenery in and out of the salon finish the look in its pristine details, while lighting remains paramount and the exterior offers a grey, modern architectural look with the subtle blue Edwards and Co logo standing out.

Edwards and Co continues to gain traction on and offline, nationally and internationally, for the manner in which they are elevating and defining Australia’s salon space. They receive acclaim for their creamy blonde colour looks, sun kissed highlights and mermaid waves, bringing Bondi to the country at large.

This new luxury space continues that dominance and ensures more inspiration for salons everywhere. Welcome this new salon to the Edwards and Co family.

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