Iconic hair salon and education brand EdwardsAndCo has forged a dynamic partnership with beauty retail juggernaut Mecca, launching a new concept titled MECCA MANES Blow Dry Bar, located at Mecca’s new flagship space.
The all-new store will be the largest beauty store in the southern hemisphere, set out as a multi-level beauty emporium centred on brand immersion, world-class services and experiential retailing. Located in Sydney’s heritage Gowings building, the store will curate 200 beloved beauty brands while hosting MECCA MANES and the EdwardsAndCo partnership, launching on Friday November 27.
“Partnering with Mecca is a dream come true and I am so grateful for the opportunity. I have always pushed the boundaries to ensure EdwardsAndCo is the leader in Australian hair, so having the chance to partner with the leader in Australian beauty seems like a no brainer,” said EdwardsAndCo Founder, Director and Colourist, Jaye Edwards.
The exclusive offering is Mecca’s first in store blow dry bar, with the honour going to a salon brand that has cemented itself as a pioneer of style and hairdressing in Australia. With eight salons across Sydney, Melbourne, Brisbane, Byron Bay and the Gold Coast, EdwardsAndCo boasts signature looks that personify the beach-to-bar Australian style and lifestyle, with a clientele packed with celebrities and influencers.
MECCA MANES will deliver a menu designed by Jaye Edwards exclusively for Mecca, which will share the salon styles with the wider beauty community. The menu offers seven key looks, all priced at $75 and available in 45 minute sessions, ranging from a classic blow-dry, to waves, half up and half down styles, curls, sleek straight styles and even looks for men. The blow dry bar design offers the EdwardsAndCo chic aesthetic with a sleek Mecca finish. All services come with a complimentary basin cleanse and are styled using Jaye Haircare styling products, which will be officially available for purchase.
Join us in welcoming MECCA MANES and a new frontier for EwardsAndCo.
For more information visit www.edwardsandco.com.au