Meet eekoloks®, which breaks the mould as haircare specifically formulated for children with delicate hair and scalps – a major but untapped market. The range is built on salon-quality, plant-based, natural technology, with no harmful additives, and safety, reliability and simplicity at its core.
The range was created by founder Ana Saad, who is an entrepreneur and mother of three with a background in marketing and business development, while her two young sons, Jayden and Joshua, are co-founders and the inspiration for the brand. Ana’s struggles with finding products to suit Joshua’s skin sensitivities inspired her to find products that were safe, sustainable and ethical.
The family innovated during the COVID-19 lockdown, with the kids’ creativity as product developers, social media and marketing drivers and the faces of the brand adding to the unique brand DNA. eekoloks® was launched after four years of research and collaboration with a cosmetic chemist.
The products have no harsh chemicals such as sulfates, parabens, and phthalates, but still stays highly effective in cleaning, nurturing and managing children’s hair. It also appeals to sustainably minded parents, by using sustainable and biodegradable materials.
“Parents adore eekoloks® for numerous compelling reasons,” Ana shared. “Featuring a blend of plant-based, natural, and organic ingredients, including the hero ingredient Organic Tea Tree oil, these products not only perform effectively but also harness the oil’s natural antibacterial properties to help defend against head lice. They also offer pleasant scents that delight both kids and adults. Furthermore, eekoloks® comes in sustainable, easy-to-use packaging specially designed for small hands, empowering children to independently use the products. This combination of potent ingredients, thoughtful design, and environmental consciousness makes eekoloks® a favoured choice among discerning parents.”
The Deter’n’Detangle Leave-In, which was awarded at the Organic Beauty and Vegan Choice Awards, is a hero product. The new Rizz’m’Up and G’Day Mane styling powders, the brand’s first plant-based and ‘silica free’ items, pave the way for the future of the brand.
For more information visit www.eekoloks.com
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