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ELEVEN Australia Teams Up With gorman for Summer Collaboration

Two of the country’s biggest brands will team up to be the hit of summer, in an inaugural collaboration between ELEVEN Australia and gorman that will see a spring/summer gift-with-purchase offered in salons and stores.

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Joey Scandizzo, Lisa Gorman and Andrew and Kylie O’Toole

“ELEVEN loves gorman! We’re a perfect fit,” ELEVEN Australia Co-Creative Director Joey Scandizzo enthused. “ELEVEN’s fun and young-at-heart style matches gorman’s fresh and vibrant new summer collection.”

A co-branded, vibrant beach bag, designed especially by Lisa Gorman, will be complimentary with all purchases of the ELEVEN Australia Sea Salt Texture Spray, the brand’s seasonal must-have, in all ELEVEN Australia salons. The product gives hair volume and texture, allowing a finished look that’s instantly unpolished, trendy and dishevelled. The Sea Salt Texture Spray will then be complimentary for all Gorman shoppers who purchase a summer collection one-piece or complete bikini set.

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“The ELEVEN Australia team have done a magnificent job at capturing ‘I’ve just been on a tropical island for two weeks doing nothing with my hair’ in a bottle,” said Gorman, who worked personally with ELEVEN Australia Creative Directors Scandizzo and Andrew O’Toole in creating the beach bag. “I’ve got so much seaside tropo-ness packed into summer this season – all that’s been missing is a bottle of Sea Salt Texture Spray to complete the look!”

“Lisa, Joey and I had a lot of fun together playing with different prints from Lisa’s upcoming collection. The popping orange and navy palm leaf print is perfect for our collaboration – a reflection of gorman and ELEVEN Australia in both colour and style,” said O’Toole of the complimentary tote.

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Personifying the season in their bright, beach-ready products, this season ELEVEN Australia and gorman will have summer covered head to toe.

Watch a behind the scenes video below.

For more information visit elevenaustralia.com or call 1800 104 204

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