Two of the country’s biggest brands will team up to be the hit of summer, in an inaugural collaboration between ELEVEN Australia and gorman that will see a spring/summer gift-with-purchase offered in salons and stores.
Joey Scandizzo, Lisa Gorman and Andrew and Kylie O’Toole
“ELEVEN loves gorman! We’re a perfect fit,” ELEVEN Australia Co-Creative Director Joey Scandizzo enthused. “ELEVEN’s fun and young-at-heart style matches gorman’s fresh and vibrant new summer collection.”
A co-branded, vibrant beach bag, designed especially by Lisa Gorman, will be complimentary with all purchases of the ELEVEN Australia Sea Salt Texture Spray, the brand’s seasonal must-have, in all ELEVEN Australia salons. The product gives hair volume and texture, allowing a finished look that’s instantly unpolished, trendy and dishevelled. The Sea Salt Texture Spray will then be complimentary for all Gorman shoppers who purchase a summer collection one-piece or complete bikini set.
“The ELEVEN Australia team have done a magnificent job at capturing ‘I’ve just been on a tropical island for two weeks doing nothing with my hair’ in a bottle,” said Gorman, who worked personally with ELEVEN Australia Creative Directors Scandizzo and Andrew O’Toole in creating the beach bag. “I’ve got so much seaside tropo-ness packed into summer this season – all that’s been missing is a bottle of Sea Salt Texture Spray to complete the look!”
“Lisa, Joey and I had a lot of fun together playing with different prints from Lisa’s upcoming collection. The popping orange and navy palm leaf print is perfect for our collaboration – a reflection of gorman and ELEVEN Australia in both colour and style,” said O’Toole of the complimentary tote.
Personifying the season in their bright, beach-ready products, this season ELEVEN Australia and gorman will have summer covered head to toe.
Watch a behind the scenes video below.
For more information visit elevenaustralia.com or call 1800 104 204
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