Fruition owner and Creative Director Craig Smith has created a collection that reinvents timeless techniques, utilising classic foundations with a modern frame of reference. Epoch fuses a mix of precision cutting techniques, intricate styling and uncomplicated natural finishes to keep the balance between commercial and creative.
The collection is shot in simple black and white, with a tempered indigo treatment at the bottom of the frame offering an innovative twist. Bold cat-eye eyeliner with different graphic shapes in each image provides another example of strength and creative beauty, designed by award-winning makeup artist Kylie O’Toole.
Complex hidden braids, unique top heavy shapes, retro-inspired crops and a modern-style mullet all feature in the collection. Diversity in texture, shape and colour tone provide interest in every shot.
See the full collection below.
Hair and Styling by Craig Smith
Photography by Andrew O’Toole
Styling by Vittorio Masciarelli
Make Up by Kylie O’Toole
For more information visit www.fruitionstyleambition.com.au
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