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Ethical Brand Co. Celebrate Rebrand

Organic haircare brands EverEscents and Eco Lab Style Project have united under a rebranded parent company, now titled Ethical Brand Co., as they make moves to a new headquarter location. Owners Julia and Luke Charters celebrated the exciting development with an eco-friendly and organic launch party surrounded by their business partners and friends, all of whom were up to their ears in naturally derived food, drink and haircare, writes McKenna Uhde.

Since moving the company’s sales and marketing operations, Ethical Brand Co. is now located in the business precinct of beautiful Coolum Beach on Queensland’s Sunshine Coast. The new all-purpose location offers the brands an ability to grow their business as an innovative all-natural institution within the industry. “Creators of Something Special,” the company’s new mantra, was found to be most appropriate after attending the truly unique launch event.

The exquisite evening hosted hairdressers, business associates, family and friends, all of which had the chance to enjoy an array of organic hors d’oeuvres. The menu offered cheeses, antipasto and raw desserts with local and organic wine pairings, all of which where delicately crafted by local producers and caterers. At the end of the night a stunning vegan-friendly cake emerged, shaped as their signature product – Certified Organic Biomass Hairspray.

As the evening came to a close guests bid farewell, all with organic goodie-bag in hand. It was a successful night for Ethical Brand Co., and launched a new chapter for these two celebrated haircare brands.

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