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Everything You Should Know About the AHFAs

The Australian Hair Fashion Awards (AHFAs) is back with a bang, with new categories and a premier partnership with L’Oréal Professional Products Division all set to make for one memorable night.

Celebrating its 23rd year, the AHFAs is taking place on March 29th, 2015, at The Big Top Luna Park. An after-party at Crystal Palace Luna Park then promises to take the evening into the early hours of the morning. This is one event you won’t want to miss.

Luna Park

While entries have closed, tickets are still available. The AHFA celebrates the fusion of hair, beauty, fashion and culture. Acting as an ode to the art of editorial styling, the event is Australia’s largest independent hairdressing awards program, attracting hundreds of entries from stylists and salons around Australia and recognising some of the industry’s most vibrant talents.

Partnering with L’Oréal Professional Products has proven the perfect choice. The partnership puts six luxury brands, L’Oréal Professionnel, Kérastase Paris, Shu Uemura Art Of Hair, Redken 5TH Avenue NYC, Pureology and Matrix, in support of the event. The brands mirror the event’s commitment to excellence and a willingness to continuously set a high standard for the industry.

“We are thrilled to announce that L’Oréal Professional Products and the Australian Hair Fashion Awards will be working together to help strengthen and shape the prosperity of this dynamic industry,” said AHFAs Creative Director David Mannah. “This major partnership presents an exciting new chapter that will elevate the awards to the next level.”

Australian Hairdresser of the Year_Emiliano_Vitale_6

Image courtesy of AHFAs Australian Hairdresser of the Year 2014 Emiliano Vitale

The partnership has been received with equal enthusiasm on behalf of L’Oréal Professional Products. “The Australian Hair Fashion Awards celebrate the intrinsic link between hair and fashion, creating the perfect platform for our brands,” said Jorn Zempel, General Manager of L’Oréal Professional Products. “The event’s recognition of our industry’s visionary stylists, star salons and innovative products ignites valuable exposure and propels continued growth.”

The competition will be as intense as ever this year, as both industry legends and newcomers compete for an array of prestigious titles. Two new categories, ‘Newcomer of the Year’ and ‘Hair Fashion Video of the Year’, promise to keep the event continuously bold and fresh.

Judging will be held in London at Anthony Mascolo’s residence in Battersea. Global industry figures including Errol Douglas, Akin Konizi, Robert Lobetta, Sacha Mascolo, Andrew Barton, Hooker and Young, Trevor Sorbie, Mark Hayes, Mark Leeson, and Daren Ambrose will take part in deciding the winners, after nominees are announced in February.

It’s a must-attend for all hair professionals and fashion lovers, bringing together the very best of both industries in one unforgettable night.

See you there.

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