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Evo Take the Reins at the Adelaide Fashion Festival

London, Paris, New York and… Adelaide?

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evo for Sally Phillips

Four days of fashion transformed South Australia into a premier runway destination last week, with major designers taking to the catwalk for the Adelaide Fashion Festival (AFF). Acting as the show’s sponsor, evo took the reins backstage on a myriad of different events, and the takeaway seemed to focus on the importance of variation.

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evo started the event with an exaggerated slicked back wet look for the festival launch, with gel applied fully from the roots to below the crown. The brand’s shebangabang, love touch and a heavy dose of gangsta grip constructed the look.

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evo for the AFF launch

On the Thursday, evo partnered with Adelaide designer Sally Phillips, providing a wearable top knot to match Sally’s accessible designs. evo replicated the simple lines of the designs with unique parts and lines in the hair, used to create height. Luxurious fabrics and trendy accessories brought the high-end factor, sending the ultimate cool girl down the runway.

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evo for Sally Phillips

For Alexis George and Lexi, making their AFF debut, a complex structured look was created and finished with trademark shine.

ALEXIS GEORGE & LEXI

evo for Alexis George and Lexi

Utilising builders paradise and love touch, Atilio Dusa and the Clip Joint Creative Team seamlessly created these blended textures for an interesting and original look.

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evo for Alexis George and Lexi

The look for Paolo Sebastian’s high-end offering was titled The Snow Maiden, complemented by intricate braids and elegant chignons that conjured images of Elsa (or maybe we’ve been watching too much Frozen).

P SEBASTIAN

evo for Paolo Sebastian

Sparkling embroidery, delicate fabrics and soft, muted tones transported a winter vibe to a spring day in Adelaide.

P SEBASTIAN

evo for Paolo Sebastian

Other shows across the four days included an effortless, side-parted look for Liza Emanuele and an interesting double knot, inspired by a New York metro station and hipster culture, for the event’s ready to wear showcase.

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evo for the ready to wear showcase

With so much happening across the multi-day event you’re bound to be inspired. Which look will you be incorporating into your salon?

ALEXIS GEORGE & LEXI

evo for Alexis George and Lexi

For more information visit evohair.com

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evo for Alexis George and Lexi

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