evo’s beloved Fabuloso Platinum Blonde Colour Boosting Treatment has been given a product partner in crime, with the launch of the brand’s new Fabuloso Platinum Blonde Toning Shampoo. The product boasts strong pigment and comprehensive toning capabilities, as paired with the treatment that puts both tone and health dual first in its focus.

Used separately or together, the products offer a varied approach to your clients’ blonde care, as an ideal retail option. Benefits on offer include removing unwanted brassiness, the aforementioned toning, cleansing and reviving hair’s vivacity.

“Purple toners, shampoos and conditioners absolutely work. They are not designed to prop colour up but used regularly they will keep colour looking more ice queen than big bird,” said award-winning colourist Steve Corthine (AKA Stevie English). “Toning shampoo is designed to knock out a little of the brassiness that sits on the top of the hair whilst actual salon toners go in deeper to leave a longer lasting affect, which is why the salon industry always recommend using both.”

Stevie recommends clients distribute the product around the hair, leave for three minutes and then rinse, at a rate of once a week – or more if they’re looking to top up fading colour.

The new shampoo softens and strengthens the hair for improved manageability, while also protecting against colour-fading, brightening and extending the longevity of blonde colour-treated hair. Add this to the treatment, which already offers moisture, shine, conditioning properties, refreshed hair tone and frizz-fighting capabilities, and you have have a winning combination!

For more information visit www.haircareaut.com