We all know being a hairdresser puts you in a position of extreme hair authority, and clients come to you for style, cut and colour advice in the pursuit of true hair goals. While you can definitely show them what to do, it’s also important to guide them in what not to do, and the common hair habits they need to be breaking.
Hairdresser and influencer Faith Williams from BLONDEE Salon is leading the charge, outlining five common hair habits your clients should leave in 2020.
“Over the years in the hair industry I have seen it all,” Faith said. “There are some real myths out there when it comes to hair such as avoiding regular trims because people are trying to grow their hair, or the need to shampoo hair all the time to keep it clean and healthy. People get into these bad habits and don’t realise they are doing something that could really damage their hair in the long term, until maybe they start seeing the bad effects and wonder why. I challenge clients to take action, break those nasty habits and prioritise hair health, starting today.”
Use her wise words to guide your clients in the right direction, by breaking these five bad habits.
1. Avoiding regular trims because they are trying to ‘grow’ their hair
It may feel counterintuitive, but professional hairdressers know the value of keeping hair cleanly cut to grow it, even if clients sometimes are unaware.
“When client get split ends, they continually split further up the hair shaft, which leaves hair thin, with wispy ends, which will eventually break off. If there is lots of breakage, this actually prevents hair growth,” Faith explained. She advised a trim every eight weeks for longer, thicker, healthier locks so make sure your clients are rebooking!
2. Forgetting to use heat protector
This is a retail must-have that clients can’t surpass and Faith likens heat protector products to the hair equivalent of sunscreen. It minimises damage from hot tools and also UVA and UVB rays.
“Hot tools dry out hair which can lead to lots of split ends, faded colours and toners, and frizzy and unmanageable ends. Heat protector creates a barrier, locks in moisture and help to smooth the cuticle and fight frizz,” she said.
3. Shampooing hair too frequently
Faith warns against over-cleansing hair, as it can dry out both the hair and scalp as it overcompensates by overproducing too many natural oils to fight this routine. Instead she recommends twice a week for actual hair cleansing (three if your client has been working out a lot) and then a hefty dose of dry shampoo.
“Your client can actually create some amazing hairstyles with dirty hair, such as a messy low bun with a scrunchie. Not only will no one notice that dirty hair, but they will think they put lots of effort into it when in reality it only took a few minutes,” Faith said.
4. Overdoing toner
Faith can scientifically explain why this is on the bad habit list, and instead recommends your clients tailor their care regimen to the strength of their hair and product, toning their hair roughly once every three shampoos.
“So many people constantly overtone their blonde hair thinking it will make it go blonder and brighter. Blonde shampoo and treatments help to eliminate golden tones in the hair as the violet counteracts gold, but if clients have toned out the gold in one shampoo and continue to use it too much, the blonde actually begins to go darker as the violet and blue tones build up in the hair and make it look lifeless and dull,” she said.
5. Using non-professional products on professionally coloured blonde hair
“When your clients go lighter, they really do need to ensure they are using a good combination of strengthening treatments and also adding some extra hydration into the hair, for example a leave-in moisturiser. This is honestly a non-negotiable for going blonde,” she said.
“Professional products have a higher concentration of ingredients compared to non-professional products. This means salon products have not been diluted and are of a higher quality, meaning the hair will benefit quicker from such ingredients penetrating the hair shaft and working internally and not just cosmetically sitting on the outside of the hair.”
Professional products, advice and expertise are so essential in your clients’ hair journey. Lead them on the right path, with the necessary tools in hand and understanding of their own hair to break these hair habits.
For more information visit www.blondee.com.au