Foil Me has released the BCR Collection out into the market, supporting their 2021 Pink October campaign, titled #LoveLivesHere, and raising funds and awareness to fight breast cancer.

Foil Me will donate $1 from the sale of every box of the BCR Collection to the National Breast Cancer Foundation (NBCF) to help achieve their mission of Zero Deaths from breast cancer by 2030.

The collection is designed with watercolour roses and is available as of this month, with the brand’s signature embossing and hand-illustrated pink roses by Foil Me’s Creative Director and Co-Founder, Emily Ciardiello, and graphic designer, Chelsea Winter, elevating the design.

The flower is hand drawn based on a rose from Sheree Knobel’s tree, planted in memory of her sister, Melanie Callow, who died from cancer in 2015, and becoming a particularly poignant symbol.

 “I was truly honoured when I was invited to do a Foil Me foil tribute to my sister and to be involved in the Pink October campaign again, whilst also help spread education and awareness around breast cancer,” Sheree said.

“Pink October is a cause close to my heart. Six years ago I said goodbye to my baby sister, Mel, and the grief is something I carry with me every day now. I had a very strong urge to get a tattoo on my arm so I can have her with me always; my sister’s favourite colour was pink and she loved roses, and for a long time I had pink hair and the reason why is because it was mine and my mum’s way of being closer to Mel, and to help me heal. The tattoo helps me get through days I may be struggling and it’s a way that I can always have her with me.”

“The rose tree is somewhere I can go to think about Mel and every season the pink is a different shade, it’s like she is there communicating with me. It’s really special, so to have a part of her that will go into salons across the globe is incredible,” she concluded.

The pink rose symbol also represents feelings of love, gratitude, admiration and grace.

 “In creating the BCR Collection I was also inspired by the poem ‘The Sick Rose’ by William Blake, which I taught to my Year 10 students in my previous career as a teacher. The meaning of the poem is often debated, with one interpretation being the worm is a disease or illness that takes over the rose in a metaphoric ‘storm’ and ends the rose’s life,” Emily said.

“If you look closely at the hand drawn rose on the box and the foil, you’ll see a very small hole in the flower – our way of paying homage to William Blake and those who have lost beautiful roses in their lives.”

Foil Me are also running a donation page, where the first 100 donations over $100 will receive a  #LoveLivesHere Pink Pack, which includes prizes from brand partners including Bracegirdles, Orla and Rose, The Nourishing Body Co., The Card Network, Joico, Juuce and Adelaide Warehousing Distribution Services (AWDS).

The brand will also award a fully paid salon dinner at a restaurant to the salon that shows their spirit and represents the cause best, whether at salon or at home, on Pink Day, October 22. This winning salon will also win a day long Shadowing Program with Redken Educator, AAFW hairdresser, Australian Foil Me Ambassador and owner of Bixie Colour, Sheree Knobel, worth $1400. The runner-ups will have the opportunity to win one of 20 $50 Pamper Cards by The Card Network.

With such an important message and with so much on offer to rally the salon community, start donating for this amazing cause and initiative and discover the BCR Collection now.

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