We’ve reported that Foil Me will be doing their part and donating from the sales of their best-selling PINK Knobel and Knobel Wides sold during October to the National Best Cancer Foundation – now the foils brand has a new, complementary initiative to help the cause. Introducing Pink Day, set on October 18th as an opportunity for all salons, homes and businesses to go pink.
These initiatives from Foil Me work to combat stats that see one in 8 women (and approximately one in 700 men) diagnosed with breast cancer in their lifetime. The brand is utilising their pink foil aesthetic to give back to the community and raise much-needed money and funds. Salon clients will be able to add a donation to their salon service or transaction, with the added money all going towards the cause.
“We’re calling on our salon clients and our customers to not only dress in pink on the day of October 18th, but we’re also asking that they truly get into the fundraising spirit and decorate their salon or office space in pink,” said Foil Me™ co-owner and Creative Director, Emily Ciardiello.
Salons or offices who become involved will receive pink balloons and marketing material to support their fundraising efforts. 50 salons are already on board and many are extending these fundraising events throughout other days of October.
“As an added incentive to raise these much needed funds, the salons involved will go into a draw to receive a complimentary day with our brand ambassador – the brilliantly talented Sheree Knobel – as she takes them through her ‘Shadow Program’ where Sheree will teach the lucky salon all her tips and tricks as they ‘shadow’ her for the day,” Emily continued.
“Alternatively, if any salons want to do their own fundraising, they will need to obtain a permit and reach out to me first so I can include them in this special draw and provide them with instructions,” she said. “They can also receive promotional and marketing collateral from us to assist in spreading the awareness. The following link will assist in the fundraising efforts: https://my.nbcf.org.au/donate/Foilme.”
The brand has become a handy advocate for the cause, contributing to research funds and spreading the message. Foil Me is hoping to help the NBCF in their goal of have zero deaths from breast cancer by 2030.
“We’re encouraging our salons and customers to also go crazy on social media – tagging and posting photos from the day – with our main aim being that we raise a lot of money and awareness; all people see is pink on the day,” Emily concluded.
Is there a better excuse to wear our favourite colour and champion an excellent cause?
For more information visit foilme.com.au