Australian pre-cut foil company Foil Me may be known by their pink packaging, and their initiative through October has a similar hue. The brand will be donating to the National Breast Cancer Foundation (NBCF) for every Pink Knobel (their number one selling product ) and Knobel Wides sold that month.

Emily Ciardiello with Sheree Knobel

“During October, $1 from the sale of every box of our Knobels and Knobel Wides – either via our website or wholesalers – will be donated to the National Breast Cancer Foundation,” shared Foil Me co-owner and Creative Director, Emily Ciardiello.

“We believe that in every success in life, there is always room to give back in some way, and with friends in the industry battling or having battled the disease, it does remain a cause close to our hearts and we’re encouraging our clients to help us in that support.”

Foil Me has expanded beyond its local beginnings, finding support worldwide for its convenient, efficient products and consistent service – but this new initiative proves they’re also a brand that gives back.

“With our THE KNOBEL Pastel Pink Pre-Cut Foils Range (designed in collaboration with our brand ambassador, Sheree Knobel) already pink in colour (which also increases happiness and productivity in the salon) it has been the ideal and coincidental pairing between Foil Me and the NBCF to raise funds,” Emily said.

The Knobel

The NBCF raises funds exclusively for research into a cure for breast cancer, which currently affects one in 8 women and one in 700 men.

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