November 17 2018 marks a full decade that Franck Provost Paris has operated in Australia, with an intriguing history and even more potential in its sights. The salon juggernaut’s Australian presence launched with a flagship salon in the Sydney CBD, after which it expanded nationally, added training facilities and accumulated dozens of locations across the country. The brand has been imbuing the Australian hair landscape with French glamour for ten years, making an indelible mark on our industry.
“Those first 10 years have allowed us to launch, test, trial and adapt the Franck Provost concept to the Australian market, and set up a full support structure, systems and operational manual. We have now laid the foundation to develop a full network of salons in all major Australian cities,” explained Franck Provost Australia co-founder Jean-François Carré, who approached Franck Provost himself about the idea of an Australian launch in 2008, leading to its inauguration.
“Franck Provost salons are the only ones to provide true Paris style, glamour and savoir-faire in Australia, with two new collections per year introducing the latest trends and techniques from Paris, and make it accessible. Indeed we strongly believe that we provide the best possible value in Australia,” he added.
Despite the global presence of Franck Provost, the brand name had to be grown on a local level when the franchise first started in Australia. Since then it has won clients, business and fans with a dually accessible and luxury style that caters to Australian women with a French flair.
“When it comes to hair, we have noticed a slight shift in terms of tastes towards more natural, European looks,” Jean-François said. “A good example of this has been the rise and success of the balayage highlighting technique that achieves more natural-looking highlights than foils, and that we were proud to be the pioneers of in Australia, like Mr Provost was a pioneer in France at the time. In franchising, we have seen a shift towards the more established, serious, reliable franchises, which play it by the books, as opposed to the smaller, weaker franchises, which sometimes surf on ephemeral trends and disappear after a few years, leaving franchise partners alone and on their own.”
Through partnering with the right franchise partners, including Aussie hair legend Sharon Blain, and sharing a positive mindset with likeminded salon owners, Franck Provost has gone from strength to strength down under.
“Now that we have laid the foundation, lived and learnt the lessons we had to learn over the past 10 years, our goal is to stay focused on our core business model, opening new salons when we find the right franchise partners, and make Franck Provost Australia’s leading premium hair salon brand. We believe there is probably a potential of between about 40 and 60 salons in all Australian major cities.”
Here’s to decade number two for Franck Provost Australia!
For more information visit www.franckprovost.com.au
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