In an exciting showcase for male styling, global brand Fudge set the trends at The London Men’s Collection. Australian session stylist Luana Coscia joined the Fudge Global Team, with her extensive background in editorial and runway styling handy at the fashion-forward event.
Fudge offered a range of new and innovative looks in a long list of runway shows. At the AGI & SAM show, Creative Director of Fudge John Vial showcased a style entitled The Charlatans, which channelled an edgy 90’s rock band. Each unique look, created through wigs in all blonde, brunette and ginger, evoked an indie aesthetic that was equally retro and modern. Fudge Ends was the hero product, being used to create the bowl cuts of the wigs. At the Christopher Shannon Show, Vial created 90’s Pop Buns, multiple textured knots that sat atop the head to complement the fashion collection’s emo edge. The interesting aesthetic was a bold move not often included in male styling.
The Christopher Shannon show with textured top knots
Styling was provided for the shows of other high profile designers such as Katie Eary, James Long and Craig Green. Vial led the way, along with Tracey Hayes, Fudge’s Head of Colour and Technical Training, Tina Outen and other creative stylists. Katie Eary’s show saw bold 70’s flicks and Elvis-style looks, John Long’s show included innovative bright colour blocking on long weaves and Craig Green’s futuristic aesthetic was paired with natural, minimalistic hair styles.
Cool Britannia Tour Heading to Australia
John Vial and Tracey Hayes are heading to Sydney and Melbourne with the Cool Britannia Tour. Sydney will host the tour on August 4th at the Bangarra Dance Theatre at Walsh Bay and the tour will head to Melbourne’s Gasoline venue at the South Wharf on August 6th. The tour will focus on cut, colour and style inspired by a 90’s British Pop aesthetic. More information about the tour can be seen here. To make a booking call 1300 764 437.
For more information visit www.fudge.com
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