Fudge Professional have debuted a new range of blonde care, titled the All Blonde range, unveiling the collection to influencers and beauty media at an event comprised of blow dries and treats such as literal fudge at EdwardsAndCo’s Surry Hills location, as directed by the brand’s head stylist Shannon Williams.
The collection of products are built from the need for low-maintenance blondes that stay fresh for longer, as more lax care routines through the pandemic have become more commonplace. The collections delivers warmer, softer tones and colour that’s easy to manage, catering to balayage, highlights, lowlights, and semi-permanent colours that fade away over time and smoothing out harsh regrowth. The All Blonde range allows clients to cleanse, treat and style hair between salon visits, with the products anchored by hero Opti-PLEX™ Technology to strength hair.
The range is part of the brand’s #OWNYOURTONE mantra, joining cult Clean Blonde range and Cool Brunette duo, all comprised with this feature technology. All of these product collections cater to different hair tones in the purpose of extending salon colour, and aiding hair through chemical, styling and environmental damage by reconstructing bonds and smoothing the cuticle. FragranceFuse™ technology then infuses each strand of hair with a 24 hour scent.
In the routine of the All Blonde range, the first step is delineated into two shampoo options that alternatively prevent colour fade or boost blonde. The Colour Lock Shampoo protects salon colour, with Blonde Colour Lock Technology that prevents fade and elevates shine and vibrancy. The Colour Boost Shampoo revives dull and faded hair, depositing blonde pigments for a visibly lighter, brighter hair in just two weeks, as infused with blonde boosters and lemon extract to enhance blonde hair.
These products are supported by the second step, the All Blonde Colour Lock Conditioner, which repairs, smooths, hydrates and seals colour. The third step revives and protects hair with the 10-In-1 Condition + Shield Mist, which is sprayed over wet and dry hair between cleanses or on the go. The tool offers daily colour and environmental protection, with heat and UV protection and the ability to repair damage, shield hair from pollution, nourish and hydrate the hair, tame frizz, add shine and ensure colour longevity.
“After following the Fudge Professional All Blonde hair care regime, 81 per cent agreed that their blonde colour had been locked in for longer. So, you can always rest assured that we’re here to maintain your best blonde between each professional colour appointment. Hello salon fresh colour for longer,” the brand shared.
Another step to better blondes with Fudge Professional.